Mobile marketing
Google buys AdMob – putting it in context and asking the experts
Submitted by Editors Desk on 10 November, 2009 - 14:18.
Google, we salute you: the mobile Internet/marketing fraternity is jubilant. The world’s biggest search-engine company has put its money (or shares) where its mouth is, paying US$750 million for mobile advertising network AdMob.
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Conferences and awards for mobile marketers’ diaries – Winter 2009 (including offers)
Submitted by Editors Desk on 4 November, 2009 - 14:25.
From Los Angeles to London, this is mobiThinking’s pick of mobile conferences and award ceremonies from around the world.
An abundance of global brands among the MMA Awards finalists (with links to campaigns)
Submitted by Editors Desk on 28 October, 2009 - 20:29.
P.S. (18-11-09) The winning campaigns for the MMA Awards 2009 are here - with links to nearly all campaigns. Thanks to all who helped.
This year’s Mobile Marketing Association (MMA) Awards finalists is a who’s who of global brands including Coca-Cola, Fanta, Pepsi, Absolut Vodka, Toyota, Mini, Honda, Citroën, Pizza Hut, KFC, Best Buy, Kraft Foods, Puma, Dockers, Garnier, Olay, Carefree, Pampers, MTV, Disney and ESPN. Follow the links to the campaigns.
The mobile Web is dead… Long live the mobile Internet
Submitted by Editors Desk on 22 October, 2009 - 08:58.
P.S. (28-10-09) Thanks to Tamoggemon for including this blog in the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs.
Periodically, someone somewhere for whatever reason declares the death of the mobile Web. This is welcome because it allows us all to review what the mobile Internet really is and why it is critical.
Mobile Web isn’t just about having a mobile Website – though that is an important part – it’s about recognising that mobile is different. Mobile users have different requirements to PC users and mobile devices have different limitations and capabilities compared with PCs.
Does your company need mobile Web? Here are four simple questions to help you decide:
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Mobile Marketing Insights (October 22, 2009, Shanghai): special offer for mobiThinking readers
Submitted by Editors Desk on 15 October, 2009 - 00:00.
Mobile Marketing Insights (October 22, 2009, Shanghai, China) is offering a 15 percent discount to mobiThinking readers. Refine your mobile strategy for targeting one of the world’s most exciting markets with speakers
The mobiThinking guide to mobile ad networks – Q&A
Submitted by Editors Desk on 2 October, 2009 - 06:21.
Mobile Marketer asked some probing questions about the Guide to mobile advertising networks. And no, we’re not telling you which network refused to be profiled.
Essential tips for making your mobile site work better, from Yankee Group
Submitted by Editors Desk on 21 September, 2009 - 14:13.
There are some valuable lessons to be learned from Yankee Group’s most recent assessment of the top US (mostly) mobile sites. Of the 26 news, search, sports (among the more popular categories for mobile surfing – see stats below) and carrier sites evaluated, it’s surprising to see only Google, Yahoo and Major League Baseball receiving a pass grade of 70+ out of 100, while Yankee found that many otherwise respected sites still show room for improvement.
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Upcoming conferences and awards for mobile marketers’ diaries – Sept, Oct, Nov 2009 (including special offers)
Submitted by Editors Desk on 14 September, 2009 - 07:00.
From Las Vegas to Shanghai to London, this is mobiThinking’s pick of mobile conferences and award ceremonies (with deadlines for entries) from around the world
Would you advertise on Twitter?
Submitted by Editors Desk on 12 September, 2009 - 09:00.
This morning mobiThinking received an email from Twitter – seemingly sent on Thursday (postal strike maybe?) alerting us, along with all other customers no doubt, to changes in the terms and conditions.
How to reach young consumers using the mobile channel
Submitted by Editors Desk on 8 September, 2009 - 06:24.
Updated (September 14, 20009)
This guide to mobile and youth was article of the week on the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs. The article was also featured on Mob Soc Net, Millennial marketing and by MobileYouth.org’s Josh Dhaliwal.
In the light of the opinion voiced by youth marketing expert Ian Stewart, head of Asia, Friendster (ex Coke and MTV), in this insightful interview on mobile marketing to teens in Asia, mobiThinking asked:
What needs to happen to make mobile a viable channel to reach the youth segment – i.e. teens, students, school leavers, graduates? What follows is a summary of the responses received back from experts around the world.
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