Mobile Web
Android looks like the big winner from Nokia’s plan to drop the Symbian OS. So should your mobile strategy now focus on Android?
Submitted by Editor on 31 March, 2011 - 10:13.
UPDATED 08 April 2011: to include Gartner’s projections for smartphone sales. Confirms IDC’s expectation that Android will become the dominant smartphone operating system, now Nokia has abandoned Symbian.
Carnival of the Mobilists #247: best mobile blogging of the past month
Submitted by Editor on 21 March, 2011 - 12:00.
Mobile in the disaster zone
The horrifying earthquake/tsunami in Japan on March 11, 2011, has spurred no shortage of mobile-related stories among journalists/bloggers. Of these, two mobile bloggers stand out:
Mobile Web first – the consensus from mobile experts and global brands… pinch me, I must be dreaming
Submitted by Editor on 14 February, 2011 - 07:00.
In 2010, the agenda and presentations at mobile conferences (also mobile awards) tended to focus more on mobile download apps than mobile Web or messaging. This isn’t surprising considering the huge sums that brands had invested in developing and then promoting these apps through advertising and PR/media coverage; not to mention the profits that agencies (often found on the conference rostrum) of all descriptions have made off the back of app mania.
The reality of publishing newspapers and magazines for Apple’s iPad – a New York Times article
Submitted by Editor on 18 January, 2011 - 13:03.
With all big news and magazine publishers investing considerable funds into the applications for the iPad, Apple’s tablet computer, it is interesting to read an article in a major newspaper, The New York Times (which incidentally has an iPad app), about the reality of the iPad/App store business model.
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Most popular content on mobiThinking in 2010
Submitted by Editor on 3 January, 2011 - 23:53.
The top destinations on mobiThinking in 2010 were the Guide to mobile ad networks and the Compendium of global mobile stats with 43,000 and 40,000 page views respectively, followed by the guides to top world’s top mobile markets, mobile agencies and mobile awards.
In 2010 mobiThinking enjoyed 77 percent growth in visitor figures compared with 2009. We attribute this to the quality of the content we received from our many contributors in the form of interviews, guides, country profiles, agency and ad network profiles. Thanks for all your support in 2010.
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Three lessons from Design For Mobile 2010 (Chicago) – an event report from Ian Homer, Bemoko
Submitted by Editor on 26 September, 2010 - 19:18.
The next best thing to attending an excellent event is receiving a blow-by-blow report of the conference highlights.
Ian Homer, director of services – and design guru - at mobile agency Bemoko, fills us in on lesson’s learned at last week’s Design for Mobile… It seems we missed an “inspirational conference”.
• Also see this guide to mobile design with tips from the speakers at this event:
Charity and education: it’s all about targeting young people through their channel of choice – mobile
Submitted by Editor on 20 September, 2010 - 20:11.
As young people are for the most part surgically attached to their cell phones, it makes sense to engage them via mobile. This makes mobile an attractive proposition for many sectors, but particularly for the charitable sector that had previously struggled to connect with this demographic and for the education sector where the target audience is mostly young people. However, it is only recently that either sector began to wake up to the potential.
State of mobile in Latin America: the latest stats, research and trends
Submitted by Editor on 6 September, 2010 - 19:33.
Latin America – i.e. South and Central America – and the Caribbean has the hallmarks of a mobile market as exciting, if not in some ways more so, than Asia or Africa. Prompted by the Mobile Marketing Association’s Latin America conference last week, mobiThinking has been on a data quest.
Why doesn’t the Apple App Store give download figures? Would the truth be unAPPetizing? Know the facts…
Submitted by Editor on 24 August, 2010 - 18:41.
There’s no doubt that some companies do really well with download apps for smartphones. The question every potential app publisher should ask is: will we?
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Which are the world's biggest and best mobile agencies?
Submitted by Editor on 4 July, 2010 - 10:51.
Buoyed by the popularity of our Guide to mobile ad networks, we have launched a new guide:
• The mobiThinking guide to mobile agencies.
