social networking
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10 things you should know about mobile in India
Submitted by Editors Desk on 25 November, 2009 - 09:58.Here are 10 fascinating facts about mobile in India, submitted by Rajiv Hiranandani, co-chair of newly founded Indian chapter of the Mobile Marketing Association India and co-founder of mobile entertainment company Mobile2Win.
To find out more about the world’s second largest mobile market (after China) and one of the most exciting, also see The insider’s guide to mobile Web marketing in India
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MMA Global Awards: the winners, with links to the best mobile campaigns in the business
Submitted by Editors Desk on 18 November, 2009 - 11:50.
UPDATE: 20 July, 2010This page has been moved here, where it has been updated with lots of videos and even more links.
Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile.
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An abundance of global brands among the MMA Awards finalists (with links to campaigns)
Submitted by Editors Desk on 28 October, 2009 - 20:29.P.S. (18-11-09) The winning campaigns for the MMA Awards 2009 are here - with links to nearly all campaigns. Thanks to all who helped.
This year’s Mobile Marketing Association (MMA) Awards finalists is a who’s who of global brands including Coca-Cola, Fanta, Pepsi, Absolut Vodka, Toyota, Mini, Honda, Citroën, Pizza Hut, KFC, Best Buy, Kraft Foods, Puma, Dockers, Garnier, Olay, Carefree, Pampers, MTV, Disney and ESPN. Follow the links to the campaigns.
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Would you advertise on Twitter?
Submitted by Editors Desk on 12 September, 2009 - 09:00.This morning mobiThinking received an email from Twitter – seemingly sent on Thursday (postal strike maybe?) alerting us, along with all other customers no doubt, to changes in the terms and conditions.
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How to reach young consumers using the mobile channel
Submitted by Editors Desk on 8 September, 2009 - 06:24.
Updated (September 14, 20009)
This guide to mobile and youth was article of the week on the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs. The article was also featured on Mob Soc Net, Millennial marketing and by MobileYouth.org’s Josh Dhaliwal.
In the light of the opinion voiced by youth marketing expert Ian Stewart, head of Asia, Friendster (ex Coke and MTV), in this insightful interview on mobile marketing to teens in Asia, mobiThinking asked:
What needs to happen to make mobile a viable channel to reach the youth segment – i.e. teens, students, school leavers, graduates? What follows is a summary of the responses received back from experts around the world.3 comments
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Mobile Web: latest facts and stats forecast a rosy outlook
Submitted by Editors Desk on 28 August, 2009 - 07:18.
UPDATE: 22 April, 2010All the latest mobile stats can be found in this special section:
- Global mobile stats: all latest quality research on mobile Web and marketing in one place
The essential compendium of need-to-know statistics. Beware of media hype and mobile myth – put your mobile strategy on a sound footing with the latest research (as of April 2010) from credible independent experts. Global mobile subscribers, handset sales, mobile Web usage, mobile ad spend, it is all here.
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The 3rd Internet and Mobile Marketing Summit (August 25-26, 2009, Manila, Philippines): special offer for mobiThinking readers
Submitted by Editors Desk on 17 August, 2009 - 16:25.The Internet and Mobile Marketing Association of the Philippines (IMMAP) is offering mobiThinking readers a 15 percent discount for its third annual conference for online and mobile marketers.
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Do brands want better targeting than most mobile ad networks offer?
Submitted by Editors Desk on 3 August, 2009 - 07:33.30 billion mobile advertisements – that’s how many mobile ads RingRing Media believes are delivered globally to mobiles each month, in terms of unique page impressions. That’s an estimate, of course, but as the biggest global purchaser [any arguments about this?] of mobile media at US$750,000 per month and rising, RingRing is going to have a better idea than anyone else.
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Why recession is a great time to invest in mobile
Submitted by Editors Desk on 27 July, 2009 - 07:00.With doom and gloom in abundance, the knee-jerk reaction for companies is to trim all marketing budgets, mobile included. Don’t. If consumers are changing their purchasing habits, surely this is the most important time to be talking to them (before your competitors do)? So why not choose mobile: the most cost-effective and targeted of channels.
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