• The false economy of vanity apps and the people who are growing fat by not telling their clients the truth

    Submitted by Editor on 12 December, 2010 - 17:09.

    This blog post attempts to explain three things about mobile marketing, mobile ad networks, apps and analysts that have puzzled - and irritated - mobiThinking throughout 2010. With the help of a briefing with an ad network (Millennial Media), one awards dinner (The EMMAs) and some pre-Christmas drinks and chat, mobiThinking has reached a conclusion. This conclusion, if correct, is a worrying one, as the answers/causes of these puzzles are closely and intertwined, creating a dangerous and self-perpetuating false economy. While Apple and the iPhone have benefited greatly from this false economy, the blame falls, mostly, elsewhere with collective responsibility lying with everyone else who is getting fat off the back of it. It’s not a conspiracy, but there is too much silence from people who ought to know better.
    mobiThinking doesn’t expect this opinion to be popular. And those that have been riding the mobile app gravy train are not going to like this prediction for 2011: “Sorry, but it ain’t going to last.”


  • Mobile world capital: so what is the DNA of a truly mobile city and which cities really vie for the title?

    Submitted by Editor on 25 November, 2010 - 15:28.

    The GSMA announced this week that the city that hosts its annual conference from 2013 to 2017 will also be crowned Mobile World Capital. The shortlist includes six European cities that would make great places for a big conference, but aren’t necessarily the first places that mobiThinking would have expected to be Mobile World Capital: Amsterdam, Barcelona, Cologne, Milan, Munich and Paris.

  • Carnival of the Mobilists (No 243): music, psychology, consumer behavior, apps, ads, movies, handset share and more

    Submitted by Editor on 16 November, 2010 - 13:12.

    Welcome to Carnival of the Mobilists (COM), your round up of the best mobile and wireless blogs and one completely average one. Last week the itinerant COM was hosted by Antoine RJ Wright, next week COm drops in at MJelly. If you want your blog to be considered, submit it to

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  • Mobile in Pakistan: a must-watch video from the founder of Mobile Monday Karachi

    Submitted by Editor on 8 November, 2010 - 19:41.

    mobiThinking was recently sent this video of a presentation given by Rehan Allahwala, the founder of Mobile Monday Karachi at the recent Mobile Monday 10-year Anniversary Summit in Helsinki. We hope to be hearing a lot more on mobile in Pakistan from Mr. Allahwala, in the meantime we highly recommend watching this video. It puts things into perspective.

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  • Win free tickets for MobileSQUARED Roadshow (New York, November 2, 2010)

    Submitted by Editor on 27 October, 2010 - 08:04.

    The MobileSQUARED team has given mobiThinking five free tickets for the New York Roadshow next week to anyone who can answer these questions. All the answers can be found in articles in the MobileSQUARED newsletter.

    1. 6.9 percent of US consumers that view a mobile ad go on to purchase the item, but what ethnic group is most likely to make a purchase after viewing an ad: a) African American; b) White; or c) Hispanic?
  • Why doesn’t the Apple App Store give download figures? Would the truth be unAPPetizing? Know the facts…

    Submitted by Editor on 24 August, 2010 - 18:41.

    There’s no doubt that some companies do really well with download apps for smartphones. The question every potential app publisher should ask is: will we?


  • Which are the world's biggest and best mobile agencies?

    Submitted by Editor on 4 July, 2010 - 10:51.

    Buoyed by the popularity of our Guide to mobile ad networks, we have launched a new guide:
    The mobiThinking guide to mobile agencies.

  • FTC allows Google to purchase AdMob, but the investigation contributes little to collective understanding of the mobile

    Submitted by Editor on 28 May, 2010 - 12:50.

    With so much media attention on the Google/AdMob investigation, you might expect the FTC to go to some lengths to justify its conclusion that Google's US$750 million purchase of AdMob should go ahead. After all, it believes these networks to be number one and two (that's news, by the way). The hope was that in explaining itself, the FTC statement might help to shed some light on the emerging market of mobile ad networks.

  • Mobile money will make the world go round

    Submitted by Editor on 21 May, 2010 - 10:52.

    The world has gone m-tastic… m-commerce, m-banking, m-coupons, m-tickets, m-wallets, m-travel, m-retail and many other things pre-fixed with an “m-” (for mobile). All those that are money-related – or should we say m-money – fall into two categories: using a mobile device to a) do banking-type things with cash (deposit, transfer funds, withdraw, get paid, pay bills) and b) purchase things (physical and digital goods, travel and entertainment either on the mobile Web or at the store/venue/station.


  • Mobile Ads Go Mainstream: starring the FTC, Google, Apple's $1m iAds and a soap-opera story-line that's has the media hooked

    Submitted by Editor on 7 May, 2010 - 12:45.

    It has taken just five months for mobile advertising to go from a trickle of coverage in the mainstream media to a feeding frenzy. Since Google announced its plan to buy mobile ad network AdMob for US$750 million AdMob for US$750 million in November, national papers and newswires (in the US particularly) have clambered over each other to report the latest rumor, speculation and hearsay, followed by innumerable me-too pieces in trade journals and blogs.

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