Thought leadership
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Why doesn’t the Apple App Store give download figures? Would the truth be unAPPetizing? Know the facts…
Submitted by Editor on 24 August, 2010 - 18:41.There’s no doubt that some companies do really well with download apps for smartphones. The question every potential app publisher should ask is: will we?
The most used apps across all smartphones – note that’s used as opposed to downloaded – in the US according to Nielsen, are Facebook, Google Maps and The Weather Channel (TWC).
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Which are the world's biggest and best mobile agencies?
Submitted by Editor on 4 July, 2010 - 10:51.Buoyed by the popularity of our Guide to mobile ad networks, we have launched a new guide:
• The mobiThinking guide to mobile agencies. -
Meet the biggest South African mobile sites – top 10 shows that on mobile the World Cup host nation is football (soccer) crazy
Submitted by Editor on 11 June, 2010 - 07:27.As the World Cup host nation kicks off the first match of the tournament today (Friday morning in America, Friday afternoon in Europe/Africa, Friday night in Asia/Pacific) versus Mexico, so commences a fascinating case study in mobile Web.
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FTC allows Google to purchase AdMob, but the investigation contributes little to collective understanding of the mobile
Submitted by Editor on 28 May, 2010 - 12:50.With so much media attention on the Google/AdMob investigation, you might expect the FTC to go to some lengths to justify its conclusion that Google's US$750 million purchase of AdMob should go ahead. After all, it believes these networks to be number one and two (that's news, by the way). The hope was that in explaining itself, the FTC statement might help to shed some light on the emerging market of mobile ad networks.
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Mobile money will make the world go round
Submitted by Editor on 21 May, 2010 - 10:52.The world has gone m-tastic… m-commerce, m-banking, m-coupons, m-tickets, m-wallets, m-travel, m-retail and many other things pre-fixed with an “m-” (for mobile). All those that are money-related – or should we say m-money – fall into two categories: using a mobile device to a) do banking-type things with cash (deposit, transfer funds, withdraw, get paid, pay bills) and b) purchase things (physical and digital goods, travel and entertainment either on the mobile Web or at the store/venue/station.
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Mobile Ads Go Mainstream: starring the FTC, Google, Apple's $1m iAds and a soap-opera story-line that's has the media hooked
Submitted by Editor on 7 May, 2010 - 12:45.It has taken just five months for mobile advertising to go from a trickle of coverage in the mainstream media to a feeding frenzy. Since Google announced its plan to buy mobile ad network AdMob for US$750 million AdMob for US$750 million in November, national papers and newswires (in the US particularly) have clambered over each other to report the latest rumor, speculation and hearsay, followed by innumerable me-too pieces in trade journals and blogs.
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Why Asia will (continue to) dominate the mobile Web – from now on, it's not just about Japan
Submitted by Editor on 16 April, 2010 - 08:38.There are two reasons why Asia is the most fascinating part of the world for mobile (anyone disagree with that premise?). First, there's the really advanced mobile markets spearheaded by Japan (but also South Korea, Singapore, Hong Kong etc), that set all the precedents that Western nations follow. Second, there are the developing nations that have a) huge and growing populations; and b) have low PC penetration, so mobile will inevitably become the primary way that people access the Internet and many services (that they haven't been able to previously) and connect with brands.
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Mobile ad network Admoda doesn't sell out
Submitted by Editor on 1 April, 2010 - 13:18.In a thinly veiled attack on rival mobile ad networks (and other mobile start-ups) that have a) taken VC funds and/or b) sold out, Admoda issued a press statement with tongue-firmly-in-cheek, see:
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Why Japan is the king of mobile: the stats and facts
Submitted by Editor on 25 March, 2010 - 11:33.Japan has much higher mobile Internet penetration than the US or Europe. This high usage of the mobile Internet (and mobile data generally) means mobile advertising/marketing is considerably more advanced than elsewhere.
• There are good reasons why Japan is king of mobile – and it's not just a cultural thing – and the mobile ecosystem in other countries would benefit greatly if these were emulated.
• The Japanese operators take much of the credit for fostering this environment (operators elsewhere, please check you are following their lead).6 comments
