• Win free tickets for MobileSQUARED Roadshow (New York, November 2, 2010)

    Submitted by Editor on 27 October, 2010 - 08:04.

    The MobileSQUARED team has given mobiThinking five free tickets for the New York Roadshow next week to anyone who can answer these questions. All the answers can be found in articles in the MobileSQUARED newsletter.

    1. 6.9 percent of US consumers that view a mobile ad go on to purchase the item, but what ethnic group is most likely to make a purchase after viewing an ad: a) African American; b) White; or c) Hispanic?
  • Three lessons from Design For Mobile 2010 (Chicago) – an event report from Ian Homer, Bemoko

    Submitted by Editor on 26 September, 2010 - 19:18.

    The next best thing to attending an excellent event is receiving a blow-by-blow report of the conference highlights.
    Ian Homer, director of services – and design guru - at mobile agency Bemoko, fills us in on lesson’s learned at last week’s Design for Mobile… It seems we missed an “inspirational conference”.

    • Also see this guide to mobile design with tips from the speakers at this event:

  • Which are the world's biggest and best mobile agencies?

    Submitted by Editor on 4 July, 2010 - 10:51.

    Buoyed by the popularity of our Guide to mobile ad networks, we have launched a new guide:
    The mobiThinking guide to mobile agencies.

  • Meet the biggest South African mobile sites – top 10 shows that on mobile the World Cup host nation is football (soccer) crazy

    Submitted by Editor on 11 June, 2010 - 07:27.

    As the World Cup host nation kicks off the first match of the tournament today (Friday morning in America, Friday afternoon in Europe/Africa, Friday night in Asia/Pacific) versus Mexico, so commences a fascinating case study in mobile Web.


  • Why are many great mobile Olympics sites not found by mobile search engines? Join our experiment.

    Submitted by Editor on 23 February, 2010 - 17:57.

    The Olympic mobile search experiment

    UPDATE: 25 February, 2010

    mobiThinking is recruiting a small number of volunteers around the world to take part in a small case study. We invite you to conduct a search on the leading mobile search engines where you are: e.g. Yahoo; Google; AOL; Bing; Ask; Taptu. Use the terms Winter + Olympics + mobile and document how many of the best local/international mobile Olympic sites come up in the search results. This will give an interesting insight into the effectiveness of mobile search engines, publisher mobile search optimization and the difference that location makes. All helpers will be credited and will have the opportunity to share conclusions and possible remedies.

    For further details and to volunteer, please email editor (at)


  • Vancouver Winter Olympics – mobile is a winner

    Submitted by Editor on 19 February, 2010 - 12:00.

    UPDATED: 02 March, 2010

    Mobile is a Winter Olympics winner for US broadcaster NBC. The stats show it received more mobile visits by the opening ceremony than for the entire 2006 Winter Games and after 17 days had attracted more than 2.5 times the mobile visits at the 2008 Summer Olympics.

    1 comment

  • My mobile Valentine – the sites and campaigns of 2010's festival of love

    Submitted by Editor on 10 February, 2010 - 10:17.

    Update 12 February, 2010: Valentine's details from Flirtomatic

    Anyone wondering about the marketing impact of Valentine's should take a look at mobile/online social network Flirtomatic which saw sales of virtual gifts jump 100 percent in the first nine days of February. Flirtomatic sells 1 million virtual gifts annually, peaking around Valentines Christmas and New Year, when it introduces new content for flirts to send to their friends.

    Flirtomatic is running Valentine's promotions with AT&T and Metro PCS in the US and all main UK network operators. It is also running a special Valentine's ad campaign with O2. Each O2 user signing up for a free pay-as-you-go SIM card is rewarded with FlirtPoints and a secret Valentine's Day gift (not O2 branded), which they can send on to whoever they like (not just Flirtomatic users).


  • Mobile metrics reports from ad networks: how they stack up

    Submitted by Editors Desk on 15 January, 2010 - 13:55.

    Arguably mobile ad networks know as much about much about mobile advertising, the behavior of mobile consumers and the popularity of mobile Websites as anyone. There was a time when ad networks' mobile metrics reports only provided a small proportion of this valuable data, but that's changing fast. Now more ad networks are on the case, competition is leading to much more useful reports (particularly among the more recent entrants).


  • Carnival of the Mobilists #206

    Submitted by Editors Desk on 13 January, 2010 - 12:00.

    It's a baptism by fire for mobiThinking, stepping in at the last minute to host this, our first Carnival of the Mobilists. But it's a pleasure and an education to read and share the best of the mobile blogs from the past week (or so).

  • Why is Apple buying mobile ad network Quattro Wireless?

    Submitted by Editors Desk on 6 January, 2010 - 09:00.

    Apple is the fifth heavyweight to snap up a mobile ad network with the acquisition of Quattro Wireless (according to the Quattro blog on Tuesday). That's right: fifth. It's another huge endorsement of mobile advertising. Though what's significant about Apple is that, up to now, it hasn't shown any interest in advertising, mobile or otherwise.

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