Usability
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Why are many great mobile Olympics sites not found by mobile search engines? Join our experiment.
Submitted by Editor on 23 February, 2010 - 17:57.The Olympic mobile search experiment
UPDATE: 25 February, 2010
mobiThinking is recruiting a small number of volunteers around the world to take part in a small case study. We invite you to conduct a search on the leading mobile search engines where you are: e.g. Yahoo; Google; AOL; Bing; Ask; Taptu. Use the terms Winter + Olympics + mobile and document how many of the best local/international mobile Olympic sites come up in the search results. This will give an interesting insight into the effectiveness of mobile search engines, publisher mobile search optimization and the difference that location makes. All helpers will be credited and will have the opportunity to share conclusions and possible remedies.
For further details and to volunteer, please email editor (at) mobiThinking.com.
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Vancouver Winter Olympics – mobile is a winner
Submitted by Editor on 19 February, 2010 - 12:00.UPDATED: 02 March, 2010
Mobile is a Winter Olympics winner for US broadcaster NBC. The stats show it received more mobile visits by the opening ceremony than for the entire 2006 Winter Games and after 17 days had attracted more than 2.5 times the mobile visits at the 2008 Summer Olympics.
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The biggest mobile companies in the world
Submitted by Editor on 18 February, 2010 - 18:00.Tomi Ahonen (blogger, author, speaker etc) has been crunching numbers and has come up with the world's largest companies in mobile, having stripped away other revenues. No small task.
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My mobile Valentine – the sites and campaigns of 2010's festival of love
Submitted by Editor on 10 February, 2010 - 10:17.Update 12 February, 2010: Valentine's details from Flirtomatic
Anyone wondering about the marketing impact of Valentine's should take a look at mobile/online social network Flirtomatic which saw sales of virtual gifts jump 100 percent in the first nine days of February. Flirtomatic sells 1 million virtual gifts annually, peaking around Valentines Christmas and New Year, when it introduces new content for flirts to send to their friends.
Flirtomatic is running Valentine's promotions with AT&T and Metro PCS in the US and all main UK network operators. It is also running a special Valentine's ad campaign with O2. Each O2 user signing up for a free pay-as-you-go SIM card is rewarded with FlirtPoints and a secret Valentine's Day gift (not O2 branded), which they can send on to whoever they like (not just Flirtomatic users).
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Mobile metrics reports from ad networks: how they stack up
Submitted by Editors Desk on 15 January, 2010 - 13:55.Arguably mobile ad networks know as much about much about mobile advertising, the behavior of mobile consumers and the popularity of mobile Websites as anyone. There was a time when ad networks' mobile metrics reports only provided a small proportion of this valuable data, but that's changing fast. Now more ad networks are on the case, competition is leading to much more useful reports (particularly among the more recent entrants).
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Carnival of the Mobilists #206
Submitted by Editors Desk on 13 January, 2010 - 12:00.It's a baptism by fire for mobiThinking, stepping in at the last minute to host this, our first Carnival of the Mobilists. But it's a pleasure and an education to read and share the best of the mobile blogs from the past week (or so).
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Why is Apple buying mobile ad network Quattro Wireless?
Submitted by Editors Desk on 6 January, 2010 - 09:00.Apple is the fifth heavyweight to snap up a mobile ad network with the acquisition of Quattro Wireless (according to the Quattro blog on Tuesday). That's right: fifth. It's another huge endorsement of mobile advertising. Though what's significant about Apple is that, up to now, it hasn't shown any interest in advertising, mobile or otherwise.
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Dear FTC, if you probe Google's purchase of AdMob, please end speculation: give us real market share of mobile ad networks
Submitted by Editors Desk on 21 December, 2009 - 19:13.If numerous press reports are to be believed the FTC plans to investigate Google's proposed acquisition of AdMob. If so the FTC has the opportunity to request revenue figures from the 15-20 big mobile ad networks serving the US market, hitherto unavailable to all those mobile pundits that have been speculating about who is the biggest. This means the FTC can put a stop to all the speculation… speculation that is unhelpful to a) Google/AdMob who don't want to be seen as dominant; b) all the other networks that serve the US market; c) advertisers and publishers that might be mislead into thinking size is everything when choosing an ad network.
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MMA Global Awards: the winners, with links to the best mobile campaigns in the business
Submitted by Editors Desk on 18 November, 2009 - 11:50.Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile.
