30 billion mobile advertisements – that’s how many mobile ads RingRing Media believes are delivered globally to mobiles each month, in terms of unique page impressions. That’s an estimate, of course, but as the biggest global purchaser [any arguments about this?] of mobile media at US$750,000 per month and rising, RingRing is going to have a better idea than anyone else.
From Shanghai to San Diego and Manila to Berlin, this is mobiThinking’s pick of mobile conferences from around the world in the next few months.
With doom and gloom in abundance, the knee-jerk reaction for companies is to trim all marketing budgets, mobile included. Don’t. If consumers are changing their purchasing habits, surely this is the most important time to be talking to them (before your competitors do)? So why not choose mobile: the most cost-effective and targeted of channels.
From Berlin to Shanghai to Johannesburg, this is mobiThinking’s pick of mobile conferences from around the world for the next few months.
Update July 10: Thanks to all who contributed. Please see: The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup
Did any brand miss IBM’s PR coup with the augmented reality (AR) guide to Wimbledon 2009? With IBM’s name splashed across both mainstream and technical media worldwide, brand managers will be keen to hear how mobile can help them score at the FIFA World Cup in South Africa next year.
Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited.
If the number of conferences this month is anything to go by, it’s clear no one is expecting a recession in the mobile-marketing business. Here are 10 mobile dates for your diary. It is particularly pleasing to see more industry-focused mobile events. The retail and banking events this month follow this travel event last month.
See Part II for comments on this debate from the forums.
It’s excellent to see the companies of two of The Top Ten mobiThinkers 2009 Turkcell (Melis Turkman) and AdMob (Omar Hamoui) receiving awards at the Mobile Advertising and Marketing Awards in London. All the winners are below. Congratulations to Marvellous Mobile who also picked an award at The Webbies.
After 13 years honoring the online Web, The Webby Awards announces its first set of mobile Web winners, saying: “The mobile Web has outgrown its infancy to become the next truly exciting avenue for content, services and commerce. The inaugural Webby mobile winners have shown the foresight and ingenuity to excel within a quickly changing and increasingly fragmented mobile Web universe.”