User experience

  • Do brands want better targeting than most mobile ad networks offer?

    Submitted by Editors Desk on 3 August, 2009 - 07:33.

    30 billion mobile advertisements – that’s how many mobile ads RingRing Media believes are delivered globally to mobiles each month, in terms of unique page impressions. That’s an estimate, of course, but as the biggest global purchaser [any arguments about this?] of mobile media at US$750,000 per month and rising, RingRing is going to have a better idea than anyone else.

    1 comment

  • Upcoming conferences and events for mobile marketers’ diaries – August, September, October 2009 (including special offers)

    Submitted by Editors Desk on 31 July, 2009 - 09:19.

    From Shanghai to San Diego and Manila to Berlin, this is mobiThinking’s pick of mobile conferences from around the world in the next few months.

  • Why recession is a great time to invest in mobile

    Submitted by Editors Desk on 27 July, 2009 - 07:00.

    With doom and gloom in abundance, the knee-jerk reaction for companies is to trim all marketing budgets, mobile included. Don’t. If consumers are changing their purchasing habits, surely this is the most important time to be talking to them (before your competitors do)? So why not choose mobile: the most cost-effective and targeted of channels.

    3 comments

  • Upcoming conferences and events for mobile marketers’ diaries – summer and autumn 2009 (including special offers)

    Submitted by Editors Desk on 3 July, 2009 - 15:09.

    From Berlin to Shanghai to Johannesburg, this is mobiThinking’s pick of mobile conferences from around the world for the next few months.

  • How will savvy brands use mobile marketing to take advantage of the FIFA World Cup?

    Submitted by Editors Desk on 24 June, 2009 - 13:39.

    Update July 10: Thanks to all who contributed. Please see: The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup


    Did any brand miss IBM’s PR coup with the augmented reality (AR) guide to Wimbledon 2009? With IBM’s name splashed across both mainstream and technical media worldwide, brand managers will be keen to hear how mobile can help them score at the FIFA World Cup in South Africa next year.

    7 comments

  • Even better than the real thing: how augmented reality will bring the mobile Web to life for brands, publishers and consumers

    Submitted by Editors Desk on 18 June, 2009 - 07:35.

    Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited.

    3 comments

  • Recession what recession? 10 mobile events for June 2009

    Submitted by Editors Desk on 1 June, 2009 - 06:12.

    If the number of conferences this month is anything to go by, it’s clear no one is expecting a recession in the mobile-marketing business. Here are 10 mobile dates for your diary. It is particularly pleasing to see more industry-focused mobile events. The retail and banking events this month follow this travel event last month.

    5 comments

  • Do traditional creative agencies get mobile? Does it matter? Part I

    Submitted by Editors Desk on 28 May, 2009 - 15:30.

    See Part II for comments on this debate from the forums.

    1 comment

  • Mobile Advertising and Marketing Awards, winners include Turkcell, AdMob…

    Submitted by Editors Desk on 11 May, 2009 - 20:20.

    It’s excellent to see the companies of two of The Top Ten mobiThinkers 2009 Turkcell (Melis Turkman) and AdMob (Omar Hamoui) receiving awards at the Mobile Advertising and Marketing Awards in London. All the winners are below. Congratulations to Marvellous Mobile who also picked an award at The Webbies.

    2 comments

  • Meet the winners as Webby Awards recognizes the coming of age of mobile Web

    Submitted by Editors Desk on 7 May, 2009 - 19:49.

    After 13 years honoring the online Web, The Webby Awards announces its first set of mobile Web winners, saying: “The mobile Web has outgrown its infancy to become the next truly exciting avenue for content, services and commerce. The inaugural Webby mobile winners have shown the foresight and ingenuity to excel within a quickly changing and increasingly fragmented mobile Web universe.”

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