Mobile in the disaster zone
The horrifying earthquake/tsunami in Japan on March 11, 2011, has spurred no shortage of mobile-related stories among journalists/bloggers. Of these, two mobile bloggers stand out:
The MobileSQUARED team has given mobiThinking five free tickets for the New York Roadshow next week to anyone who can answer these questions. All the answers can be found in articles in the MobileSQUARED newsletter.
- 6.9 percent of US consumers that view a mobile ad go on to purchase the item, but what ethnic group is most likely to make a purchase after viewing an ad: a) African American; b) White; or c) Hispanic?
The next best thing to attending an excellent event is receiving a blow-by-blow report of the conference highlights.
Ian Homer, director of services – and design guru - at mobile agency Bemoko, fills us in on lesson’s learned at last week’s Design for Mobile… It seems we missed an “inspirational conference”.
• Also see this guide to mobile design with tips from the speakers at this event:
Charity and education: it’s all about targeting young people through their channel of choice – mobile
As young people are for the most part surgically attached to their cell phones, it makes sense to engage them via mobile. This makes mobile an attractive proposition for many sectors, but particularly for the charitable sector that had previously struggled to connect with this demographic and for the education sector where the target audience is mostly young people. However, it is only recently that either sector began to wake up to the potential.
Latin America – i.e. South and Central America – and the Caribbean has the hallmarks of a mobile market as exciting, if not in some ways more so, than Asia or Africa. Prompted by the Mobile Marketing Association’s Latin America conference last week, mobiThinking has been on a data quest.
All marketers planning to jump on football (soccer)'s mobile bandwagon over the next six months must look at how football clubs and seasoned mobile marketers engage mobile fans. With tips from the experts.
As the football-loving world (that's soccer if you’re from the US) winds itself up to a fever pitch in the run-up to the FIFA World Cup in South Africa in June, it's essential to take a look at the role that mobile plays in football. All marketers planning to jump on football's mobile bandwagon over the next six months please take note.
Since when did biggest mean best? Do you buy a car because it is the biggest? Do you buy a car because it is made by the largest car manufacturer? Or do you buy the most suitable car for your requirements (based on speed, fuel economy, looks, reliability, exclusivity, expense, price, comfort etc).
Here are 10 fascinating facts about mobile in India, submitted by Rajiv Hiranandani, co-chair of newly founded Indian chapter of the Mobile Marketing Association India and co-founder of mobile entertainment company Mobile2Win.
To find out more about the world’s second largest mobile market (after China) and one of the most exciting, also see The insider’s guide to mobile Web marketing in India
UPDATE: 20 July, 2010
This page has been moved here, where it has been updated with lots of videos and even more links.
Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile.
From Los Angeles to London, this is mobiThinking’s pick of mobile conferences and award ceremonies from around the world.