Video: What should brands develop first – mobile Web or mobile app? Chet Fenster, MEC Entertainment

People spend more time with their phone than they do in front of the television, at work or with their family. Many don’t even turn off their phone at night. In the future most people will access the Web while on the go… Chet Fenster explains why brands need a mobile strategy.

MEC Entertainment is a division of MEC, one of the world's top media agency networks. MEC Entertainment produces branded video content for TV, online and mobile.

Chet Fenster, managing partner, MEC Entertainment, answers the following questions:

0:15 Why is it essential that brands have a mobile strategy?
0:50 Why is mobile Web an essential part of a long-term mobile strategy?
1:15 What should brands do first – mobile site or mobile app?
1:40 Why should Websites distinguish between different visitor devices?
2:40 How else can analytics help to tailor the Web experience for mobile visitors?

There are ten video interviews in the North America mobile experts series:

• Fostering shopper loyalty with mobile retail – Matt Martin, Sam’s Club
• What marketers need to know about mobile in China – Jia Zheng, AKQA
• Using mobile to tap into millions of concert-goers – Russell Wallach, Live Nation Network
• Your customers are mobile, are you? Mike Yonker, Rockfish
• Weather Channel’s guide to targeted mobile advertising – Scott Jensen, Weather Channel
• The dos and don’ts of mobile marketing to minority groups – Professor Neal Burns, University of Texas
• How device detection helps Smart AdServer target ads at mobile devices – Sandrine Cardi, Smart AdServer
• What should brands develop first – mobile Web or mobile app? Chet Fenster, MEC Entertainment
• Insights into mobile advertising from a mobile ad exchange – John Phenix, Nexage

For the European perspective see the European mobile experts series

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And don’t miss:

• The mobile city project – the blueprint of a truly mobilized city
• The insider’s guide to mobile device security.
• The insider’s guide to device detection
• The insiders' guides to world’s greatest mobile markets
• Guide to mobile agencies
• Guide to mobile ad networks
• Guide to mobile industry awards
• The big compendium of global mobile stats

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