Video: Mobile’s role in the advertising world. Russ Lidstone, Euro RSCG chats to mobiThinking

This interview examines the expanding role of mobile in advertising/marketing, why mobile isn’t attracting more of brands’ advertising budgets (yet) and what the mobile business needs to do to win the hearts, minds and wallets of big advertisers.

As chief executive officer of Euro RSCG London, Russ Lidstone is well positioned to give us the advertising world’s perspective on mobile. Euro RSCG is one of the largest marketing agency networks in the world with 233 offices in 75 countries.

Russ Lidstone, CEO, Euro RSCG London answers the following questions in this interview:

0:05 Are you seeing mobile impact the advertising business?
1:13 How can mobile change the traditional advertising campaign?
2:36 With so many mobiles out there why is mobile advertising a fragment of advertising budgets?
3:32 Do you expect this to change any time soon?
4:24 What does the mobile business need to do to win over big advertisers?

There are nine video interviews in this series:

• How mobile Web should fit into your digital strategy – ILICCO ELIA, head of mobile, LBi
• Autotrader: lessons from a decade on the mobile Web – Amy Gale, Autotrader Mobile
• Five top tips for a great mobile Website – Phillip Clement, Bemoko
• Why HTML5 changes everything – Dimitrios Kontarinis, VP of innovation, Velti
• Mobile’s role in the advertising world – Russ Lidstone, CEO, Euro RSCG
• Device Atlas powers device detection on the Adfonic mobile ad network – Wes Biggs, Adfonic; Eileen O'Sullivan, dotMobi
• Want to engage young people? Think mobile Web – Christian Louca, YOC
• What is mobile government or m-government? – Nick Jones, head of digital, PM's Office and COI
• What is a mobile affiliate network? – Vianney Settini, MobPartner

• Be the first to know about mobiThinking news, guides, competitions etc… follow mobiThinking on Twitter: @mobithinking.

And don’t miss:

• What makes EMEA the world’s most exciting mobile market? Interview with Paul Berney, MD, MMA EMEA
• Compelling content: tips for making useful, sticky mobile Web sites and apps (part 1)
• The mobile city project – the blueprint of a truly mobilized city
• The insider’s guide to device detection: give your Website visitors the site they deserve
• The insiders' guides to world’s greatest mobile markets • Latest country guide: Brazil
• Guide to mobile ad networks
• Guide to mobile agencies
• Guide to mobile industry awards
• The big compendium of global mobile stats

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