Video: What is a mobile affiliate network? Vianney Settini, MobPartner talks to mobiThinking
As an affiliate network focuses on cost-per-acquisition, the advertiser doesn’t pay unless the customer clicks on the ad and then proceeds to buy, download, sign up or otherwise fulfill the agreed action – that means less risk for the advertiser says Settini.
Vianney Settini, CEO and co-founder, MobPartner answers the following questions in this interview:
0:07 What is the difference between a mobile affiliate network and a mobile ad network?
0:34 What are the advantages and disadvantages of mobile affiliate and ad networks?
1:27 What type of company advertises on a mobile affiliate network?
2:54 Can publishers choose the advertising campaign on their site?
3:12 How are you able to track the user from click to action?
3:53 Is click fraud as much as an issue as it is for PC affiliate networks?
There are nine video interviews in this series:
• How mobile Web should fit into your digital strategy – ILICCO ELIA, head of mobile, LBi
• Autotrader: lessons from a decade on the mobile Web – Amy Gale, Autotrader Mobile
• Five top tips for a great mobile Website – Phillip Clement, Bemoko
• Why HTML5 changes everything – Dimitrios Kontarinis, VP of innovation, Velti
• Mobile’s role in the advertising world – Russ Lidstone, CEO, Euro RSCG
• Device Atlas powers device detection on the Adfonic mobile ad network – Wes Biggs, Adfonic; Eileen O'Sullivan, dotMobi
• Want to engage young people? Think mobile Web – Christian Louca, YOC
• What is mobile government or m-government? – Nick Jones, head of digital, PM's Office and COI
• What is a mobile affiliate network? Vianney Settini, MobPartner
• Be the first to know about mobiThinking news, guides, competitions etc… follow mobiThinking on Twitter: @mobithinking.
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