Smirnoff Mobilized

AKQA Mobile raises the bar.

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mobiThinking is a free resource for marketers looking to break free of dotcom thinking and address a massive mobile audience. Check out our range of creative best practice articles, videos and interviews and see how the leading lights in mobile marketing are making waves.

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10 Mistakes in Mobile Marketing

Best practices

Get ready to mobilize. Is the mobile web the biggest thing since the desktop web? No, it’s much bigger than that...

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A set of a simple, non-technical SEO principles and guidelines that can be applied to mobile web site development today...

Mobile SEO Best Practices

Best practices

Let's Party Like it's 1999! It’s a mystical time again: but search is going to be very important, just like the last time around...

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Building a campaign .mobi site for Zhena’s Gypsy Tea in 3 weeks...

Gypsy Tea - Fun, fast & fit for purpose

Case studies

Building a campaign .mobi site for Zhena’s Gypsy Tea in only three weeks. That's some caffeine there...

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Daniel Rosen, Managing Director of AKQA Digital which is one of the world’s leading global digital marketing agencies, talks to mobiThinking about Smirnoff.mobi, the enormously influential mobile experience.

Smirnoff mobilizes the brand

Interviews

To its users, it’s a pocket guide to vodka and more. To big brand marketers, it’s the way forward...

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