A recent survey by Google of 1,500 smartphone shoppers (i.e. smartphone users who used their devices for shopping purposes) in the US, found the majority preferred to use mobile Web above mobile apps when researching products and prices in-store.
Badly- and inconsiderately-built native apps are increasingly attracting criticism for draining battery life, sapping too much of the user’s data allowance and clogging operators’ networks. Enthusiastic amateur developers with little or no mobile experience are often blamed, but ignorance is only part of the story.
Last month, the Federal Trade Commission (FTC) updated its digital advertising guidelines to underline the fact that the same rules apply to mobile advertising, sites and apps as online (and offline). No big surprise, since the FTC has already taken action against several mobile publishers for deceptive advertising. What is really interesting is that the FTC places an obligation on Webmasters of PC sites and PC advertisers to ensure that any disclosures relating to sign-ups, purchases etc. must be explicit, obvious and readable, even if the viewing device is mobile and has a small screen.
mobiThinking was recently asked: What kind of information do advertisers (brands and agencies) want from mobile? It’s a common question. There’s not much in the way of research on the matter, so the following is opinion. We’d like to hear from you on the matter.
In the US one third of digital consumption is via a mobile. According to comScore’s Mobile future in focus report on the US market, 37 percent of digital media minutes is via a mobile device, 63 percent is desktop.
Qualcomm has followed up its surreal CES 2013 keynote with a video demonstrating – in an extreme way – how adding mobile Web URL to a billboard poster can engage people waiting at a bus stop.
Samsung’s supremacy in the mobile business is no accident.
The speed that mobile advertising has taken off has exceeded Gartner’s expectations, leading the research analysts to revise forecasts. Asia and North America, in particular, are growing faster than predicted, while Western Europe and the rest of the world are not growing as fast as expected.
The good folks at Mobile Money Asia have sent in two background briefings on mobile money in Malaysia and Singapore to help everyone get in the mood for the conference that takes place on January 28-31, 2013 in Kuala Lumpur, Malaysia. The Malaysia guide was published December 2012, so is right up to date. The Singapore guide was published a year ago, but is still worth a read. Download them by clicking on the link above or below.