Why doesn’t the Apple App Store give download figures? Would the truth be unAPPetizing? Know the facts…

There’s no doubt that some companies do really well with download apps for smartphones. The question every potential app publisher should ask is: will we?

The most used apps across all smartphones – note that’s used as opposed to downloaded – in the US according to Nielsen, are Facebook, Google Maps and The Weather Channel (TWC).

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What is a Web-based mobile application or Web app? Here’s expert opinion from the W3C

Of late, there has been some media hype around mobile applications. This has led to a somewhat distorted and narrow picture of mobile apps, which doesn’t help any business to make an informed choice about mobile strategy. If you believe mobile apps are the right path for your business, then you need to consider all smartphone platforms (including the 85 percent that are not Apple), if not all handsets (including the 97 percent that are not Apple). And you must consider browser-based mobile apps (Web apps) – as well as download (native) apps.

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Mobile Awards… what are they good for?

mobiThinking loves awards – not for the back slapping and posh nosh – but for the platter of excellent mobile campaigns/services that each award ceremony serves up. We are addicted to case studies, especially the slick bite-sized videos that agencies submit with their entries, and it is from these that we learn what is possible, what gets results and what brands, publishers and agencies are achieving it.

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Mobile and hosting: the next frontier of the Web is now open

Accessing the Web on mobiles is big. Very big. New research from Pew Internet found that 43 percent of Americans between the ages of 30-49 do it. And 65 percent of Americans under the age of 29 do it.

In fact, there are more mobile phones in the world than PCs and TVs combined.

With numbers like that, it’s obvious: any company that offers Web services and doesn’t have a mobile strategy in place is falling behind the curve — and missing revenue opportunities.

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Which are the world's biggest and best mobile agencies?

Buoyed by the popularity of our Guide to mobile ad networks, we have launched a new guide:
• The mobiThinking guide to mobile agencies.

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Meet goMobi, the new product for SMBs, Web designers and developers from dotMobi

dotMobi has launched a new product: goMobi. While our Instant Mobilizer product served a specific niche in transforming existing content, goMobi is a major leap in capabilities — and possibilities.

goMobi is more than a mobile site builder or content management system. It’s a hybrid of the two that addresses the content gap on the mobile Web.

Content gap?

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Meet the biggest South African mobile sites – top 10 shows that on mobile the World Cup host nation is football (soccer) crazy

As the World Cup host nation kicks off the first match of the tournament today (Friday morning in America, Friday afternoon in Europe/Africa, Friday night in Asia/Pacific) versus Mexico, so commences a fascinating case study in mobile Web.

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FTC allows Google to purchase AdMob, but the investigation contributes little to collective understanding of the mobile

With so much media attention on the Google/AdMob investigation, you might expect the FTC to go to some lengths to justify its conclusion that Google's US$750 million purchase of AdMob should go ahead. After all, it believes these networks to be number one and two (that's news, by the way). The hope was that in explaining itself, the FTC statement might help to shed some light on the emerging market of mobile ad networks.

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Mobile money will make the world go round

The world has gone m-tastic… m-commerce, m-banking, m-coupons, m-tickets, m-wallets, m-travel, m-retail and many other things pre-fixed with an “m-” (for mobile). All those that are money-related – or should we say m-money – fall into two categories: using a mobile device to a) do banking-type things with cash (deposit, transfer funds, withdraw, get paid, pay bills) and b) purchase things (physical and digital goods, travel and entertainment either on the mobile Web or at the store/venue/station.

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