Best practices

"Been There, Seen It, Done It. Let’s Go!" Down to earth, practical advice on mobile web marketing from the world’s top practitioners; plus insight into what the future will hold.


The Meffy Awards (Meffys) 2014: the finalists with videos

September 2014: finalists include SiSense; Appannie; GoMetro; Kurbo Health; mHealth Tanzania; VOTO Mobile; Wikipedia Zero; F-Secure Freedome; Bluebox Security; One97; Wireless Registry; MediSafe; Eko Devices; VoiceItt; Microsoft; DocuSign; EasilyDo; SwiftKey; Bango; Barclays; Eco$ave; EventPilot; ONDiGO; deltaDNA; Pollen VC; Bitstrips; Clumsy Ninja; Blippar; Ensygnia OnescanHealth, mHealth Tanzania, VOTO Mobile, Wikipedia Zero, F-Secure Freedome, Bluebox Security, One97, Wireless Registry, MediSafe, Eko Devices, VoiceItt, Microsoft, DocuSign, EasilyDo, SwiftKey, Bango, Barclays, Eco$ave, EventPilot, ONDiGO, deltaDNA, Pollen VC, Bitstrips, Clumsy Ninja, Blippar, Ensygnia Onescan.

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Global mobile statistics 2014 Section F: M-commerce, m-payment, NFC, m-ticketing, m-coupons, m-gambling and m-entertainment

July 2014: The essential compendium of need-to-know statistics. Put your mobile strategy on a sound footing with the latest research and stats on the mobile commerce and payments market, near-field communications (NFC), mobile retail, mobile ticketing for travel and entertainment, mobile coupons and vouchers, mobile gambling.

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The Cannes Mobile Lions winners 2014 - winners and shortlist by category: with videos from Silver and Bronze winners

29 video case studies from campaigns that won Silver or Bronze in Mobile Lions and campaigns that featured mobile from other categories, including Cyber, Media, Direct, Promo, Outdoor and PR Lions.

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The Cannes Mobile Lions winners 2014: the award-winning mobile campaigns with case studies and videos

42 must-see video case studies from the mobile winners at Cannes, including Mobile Lions as well as mobile highlights from Cyber, Direct, Design, Media, Promo, PR and other Lions. Brazil steals the mobile show, followed by USA, with strong performance by India, Japan, Singapore, Spain, Australia and France.

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Global mobile statistics 2014 Section G: Mobile banking and m-money; Section H: Venture capital (VC) investment in mobile

June 2014: The essential compendium of need-to-know statistics: Mobile banking users (NEW), worldwide, China, USA, Europe; Top banks’ m-banking numbers (NEW); Mobile money (m-money) and money transfer users (NEW): Kenya/M-PESA numbers (NEW); Mobile VC investment flows by quarter and sector (NEW); Top 10 companies for funding (NEW); Most active VCs (NEW).

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The Webby Awards 2014 the award-winning mobile campaigns with video case studies

27 videos from winners including: Smart (DDB), Swiss Air (Serviceplan), The X Games (SapientNitro), Resuscitation Council (UNIT9), Natalia Project, Yahoo Weather, Points, B-Reel, Walgreens, KFC (Blink),, Google (72andSunny), WWE, Kringl, CloudMagic, Badland, Jetpac, Glympse, Pocket, Ogily.

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Global mobile statistics 2014 Part A: Mobile subscribers; handset market share; mobile operators

September 2014: Put your mobile strategy on a sound footing with The essential mobile stats compendium. Global mobile subscribers (new); top mobile countries (update); handset sales (new), market share (new); smartphone sales (new), market share (new), forecasts (new); tablets sales (new); mobile phone security; top mobile network operators (updated).

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The 10 ways mobile search is different: implications for your mobile Web/search strategy

When mobile users search, which they do in massive numbers, it’s not just the device that is different; the place, urgency, context, subject nature and the triggers for search are distinct from PC search. If you want their business, don’t treat them as you would desktop users.

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Insider’s guides to world’s top mobile markets: Brazil, Germany, Sweden, Nigeria, Kenya, France, Japan, Canada, USA, India…

Get the lowdown on mobile Web and mobile marketing in the most exciting mobile markets worldwide, as regional experts share the statistics and highlight the brands, agencies, publishers, ad networks and associations that lead mobile innovation in guides dedicated to each country.

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