Best practices
"Been There, Seen It, Done It. Let’s Go!" Down to earth, practical advice on mobile web marketing from the world’s top practitioners; plus insight into what the future will hold.
The Webby Awards 2012: the award-winning mobile campaigns with case studies and videos
May 2012: videos/case studies of winning campaigns include Sony Xperia Studio (LBi); Nike Training Club (AKQA); Beef Essentials (Reactive); Heineken Star Player (AKQA); Google Wallet (R/GA); The Human Body App (DK, AKQA); The Onion; Yelp Mobile, Unstuck, Hulu, Spotify, Flipboard, Bloomberg Businessweek, Target and Kayak.
mobiThinking guide to mobile advertising networks (2012)
May 2012: five new mobile ad networks profiled in depth: xAd, YP (AT&T), MobPartner, Sponsormob and LeadBolt (with more to come) plus 17 other top networks. This guide exclusively provides all the stats and facts that advertisers and publishers require when choosing a network.
The Cannes Lions International Advertising Festival: the award-winning mobile campaigns with case studies and videos
The last chance for you to enter the inaugural Cannes Mobile Lions ends on 20 April 2012. To help you, mobiThinking has collected together all winning campaigns from all categories in 2011 and 2010 that involved mobile with excellent video case studies.
What you can learn from the FT Web app: interview with Steve Pinches
The success of the award-winning FT Web app should make all companies re-evaluate their plans to develop a native app for each niche smartphone platform.
Making it Mobile (MiM) Awards 2012 – winners and finalists with videos and summaries
Learn more about the winner and each of the finalists, including videos. The finalists pitched at the Making it Mobile Forum (March 22, London, UK) to win the MiM best-in-show Award.
GSMA Global Mobile Awards 2012 – the winners with videos and case studies
February 2012: winners include Carling Black Label "Be the Coach" (Brandtone), Poken, Amobee, Financial Times Web App (Assanka), Google Maps, Turkcell TiklaKonus, KT's Premium WiFi, Grundfos (Safaricom), Etisalat Mobile Baby, UBL Omni, E-site (Flexenclosure), CellCast (OnPoint Digital), Angry Birds Rio (Rovio), Citrix Receiver, WhatsApp, SwiftKey, KDDI, NTT Docomo, SoftBank Mobile, Ford SYNC, Samsung Galaxy, Nokia C3-00, Apple iPad 2.
10 Reasons why mobile analytics are mission critical to a sustainable mobile strategy: Michael Ricci, Webtrends
The more companies invest in mobile, the more important it is that they measure what works and what doesn’t, what the customer likes and doesn’t and what delivers ROI and what doesn’t.
mobiThinking guide to mobile agencies: the top agencies for mobile marketing, advertising and services
This guide profiles in-depth 14 of the world's biggest and best mobile agencies, asking the need-to-know questions that help brands and agencies pick the right partner for mobile marketing, advertising or services. Profiled agencies includes Golden Gekko (new), Mobiento (new), Grupo.Mobi (update), Mobile Dreams Factory (update), Hungama, 2ergo, Mobext, Mobile2Win, Mobilera, Sponge, Ogilvy & Mather, BBH, PhoneValley and Clanmo.
Winners of the MMA Global Mobile Marketing Awards 2011 with videos and case studies
November 2011: videos/case studies of winning campaigns include Old Navy (Crispin Porter + Bogusky) Coca-Cola (McCann Worldgroup), Converse (R/GA), OMO (Brandtone) Petrobras (FingerTips), Pringles (Crispin Porter + Bogusky), Nike (Groupo.mobi), Garanti (Rabarba), Situation Sthlm (Mobiento), Lawry's (R/GA), HBO Go (PHD and BBDO), Mini (Mobile Dreams Factory), Mars M&Ms (Proximity Canada), Coca-Cola (Scholz & Volkmer), Pepsi (Rabarba), Samsung Galaxy (InMobi and Starcom), NOO Mag (Ginga), YoungAfricaLive (Praekelt Foundation).
