Best practices

"Been There, Seen It, Done It. Let’s Go!" Down to earth, practical advice on mobile web marketing from the world’s top practitioners; plus insight into what the future will hold.


Global mobile statistics 2014 Part A: Mobile subscribers; handset market share; mobile operators

April 2014: Put your mobile strategy on a sound footing with The essential mobile stats compendium. Global mobile subscribers; top mobile countries (update); handset sales (new), market share (new); smartphone sales (new), market share (new), forecasts (new); tablets sales (new); mobile phone security; top mobile network operators.

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Insider’s guides to world’s top mobile markets: Brazil, Germany, Sweden, Nigeria, Kenya, France, Japan, Canada, USA, India…

Get the lowdown on mobile Web and mobile marketing in the most exciting mobile markets worldwide, as regional experts share the statistics and highlight the brands, agencies, publishers, ad networks and associations that lead mobile innovation in guides dedicated to each country.

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GSMA Global Mobile Awards 2014 – the winners with videos and case studies

Winners include: Apple, AirWatch, Akbank, AT&T, City1Tap, CityMapper, Demograft, Device 6k, Dragon Drive, Easypaisa, Energize the Chain, Filip, Globe GoSakto, Grameenphone, HTC, KT Corporation, LG, Lowe and Partners, Magic Pencil, NSN, Nokia, PointGrab, Smart’s SafePh, Samsung, SK Telecom, SecureAuth, Sensory, Telefonica O2, Turkcell, Vodafone Foundation, Wibbitz, Unilever, Xively.

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The insider’s guide to mobile learning (m-learning) in Africa: Dr Álvaro Sobrinho, chairman, Planet Earth Institute

How mobile is changing – and could potentially revolutionize - learning in Africa. The organizations and programs that are leading the charge; the barriers to adoption; and top tips for best practice in m-learning.

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Mobile SEO best practices for 2014: 11 tips to drive more traffic to your mobile site

The underlying principle behind mobile search engine optimization is ensuring that your site gives mobile visitors what they are looking for in the manner that best suits their device and requirements.

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Mobile sites and responsive design: download a free chapter from the excellent new mobile marketing book by Daniel Rowles

Business publisher Kogan Page has given mobiThinking readers an exclusive gift of 19 pages of best-practice insight from the new book from digital marketing expert Daniel Rowles. What’s more, mobiThinking readers from Europe can claim a 25 percent discount on the price when they purchase the book.

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The Mobile Entertainment Awards (ME Awards) 2013: the winners with videos

The winners of the ME Awards include Gameloft, HotelTonight, Warburtons (Golden Gekko), EA, Saffron Digital, Spotify, Betfair, Cherry Media, Audi (Somo), BoosterMedia, Tapjoy, Unity Technologies, Bango, InMobi, eBay (Fetch), Amobee, comScore, Samsung, O2 and dotMobi.

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The Meffy Awards (Meffys) 2013: the winners with videos

November 2013: the winners of the Meffys 2013 include Pepsico (Brandtone), NQ Mobile, Maluuba,, ZeptoLab, Tile, Barclays Pingit, Shazam, Mahindra Comviva, SwiftKey, Fortumo, Mozilla Firefox OS, moWoza.

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Effective Mobile Marketing Awards (EMMAs) 2013, the award-winning mobile campaigns with case studies and videos

With videos from the EMMAs 2013 winners including: PepsiCo/Torcida (Brandtone); Intel (OMD); Chicago’s Shakespeare Theatre (Iris Mobile/Leo Burnett); Colgate (MEC); Nimbletank; Mothercare; British Journal of Photography (Apptitude Media); EE (Publicis Blueprint); Velti; Halo (Tapit); TUI (AKQA/Aditi/Creator).

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