"Been There, Seen It, Done It. Let’s Go!" Down to earth, practical advice on mobile web marketing from the world’s top practitioners; plus insight into what the future will hold.
Winners include: Apple, AirWatch, Akbank, AT&T, City1Tap, CityMapper, Demograft, Device 6k, Dragon Drive, Easypaisa, Energize the Chain, Filip, Globe GoSakto, Grameenphone, HTC, KT Corporation, LG, Lowe and Partners, Magic Pencil, NSN, Nokia, PointGrab, Smart’s SafePh, Samsung, SK Telecom, SecureAuth, Sensory, Telefonica O2, Turkcell, Vodafone Foundation, Wibbitz, Unilever, Xively.
The insider’s guide to mobile learning (m-learning) in Africa: Dr Álvaro Sobrinho, chairman, Planet Earth Institute
How mobile is changing – and could potentially revolutionize - learning in Africa. The organizations and programs that are leading the charge; the barriers to adoption; and top tips for best practice in m-learning.
The underlying principle behind mobile search engine optimization is ensuring that your site gives mobile visitors what they are looking for in the manner that best suits their device and requirements.
Mobile sites and responsive design: download a free chapter from the excellent new mobile marketing book by Daniel Rowles
Business publisher Kogan Page has given mobiThinking readers an exclusive gift of 19 pages of best-practice insight from the new book from digital marketing expert Daniel Rowles. What’s more, mobiThinking readers from Europe can claim a 25 percent discount on the price when they purchase the book.
The winners of the ME Awards include Gameloft, HotelTonight, Warburtons (Golden Gekko), EA, Saffron Digital, Spotify, Betfair, Cherry Media, Audi (Somo), BoosterMedia, Tapjoy, Unity Technologies, Bango, InMobi, eBay (Fetch), Amobee, comScore, Samsung, O2 and dotMobi.
November 2013: the winners of the Meffys 2013 include Pepsico (Brandtone), NQ Mobile, Maluuba, Everything.me, ZeptoLab, Tile, Barclays Pingit, Shazam, Mahindra Comviva, SwiftKey, Fortumo, Mozilla Firefox OS, moWoza.
Effective Mobile Marketing Awards (EMMAs) 2013, the award-winning mobile campaigns with case studies and videos
With videos from the EMMAs 2013 winners including: PepsiCo/Torcida (Brandtone); Intel (OMD); Chicago’s Shakespeare Theatre (Iris Mobile/Leo Burnett); Colgate (MEC); Nimbletank; Mothercare; British Journal of Photography (Apptitude Media); EE (Publicis Blueprint); Velti; Halo (Tapit); TUI (AKQA/Aditi/Creator).
Winners videos include: YouTube; Google Maps; Waze; MoMA; Nike+ (R/GA); LEGO (Pereira & O’Dell); Universal Mind; Sony (Party Inc); FX (Red Bee); Houzz; Songza; Fab; Real Time Wine (Prezence Digital); Kayak; Band Aid (JWT); Meat Pack (4am Saatchi & Saatchi).
Video case studies of winning campaigns from: Chicago Shakespeare Theater (Arc Worldwide); Kontor Records (Ogilvy); Colgate (MEC); Mercedes (Maxus); Samsung (Starcom MVG); Samsung (Razorfish); Swedish Afghan Committee (Mobiento); Hungry Lion (Yonder Media); DreamWorks; Nestle (Maxus); Johnson & Johnson (JWT); Abercrombie & Fitch (R/GA); Carvalho Hosken (Artplan); Rich Secco (Cheil); UN Germany (Cheil); Mahou (Mobile Dreams Factory); Billboard Magazine (Ogilvy).