"Been There, Seen It, Done It. Let’s Go!" Down to earth, practical advice on mobile web marketing from the world’s top practitioners; plus insight into what the future will hold.
The underlying principle behind mobile search engine optimization is ensuring that your site gives mobile visitors what they are looking for in the manner that best suits their device and requirements.
The winners of the ME Awards include Gameloft, HotelTonight, Warburtons (Golden Gekko), EA, Saffron Digital, Spotify, Betfair, Cherry Media, Audi (Somo), BoosterMedia, Tapjoy, Unity Technologies, Bango, InMobi, eBay (Fetch), Amobee, comScore, Samsung, O2 and dotMobi.
November 2013: the winners of the Meffys 2013 include Pepsico (Brandtone), NQ Mobile, Maluuba, Everything.me, ZeptoLab, Tile, Barclays Pingit, Shazam, Mahindra Comviva, SwiftKey, Fortumo, Mozilla Firefox OS, moWoza.
Effective Mobile Marketing Awards (EMMAs) 2013, the award-winning mobile campaigns with case studies and videos
With videos from the EMMAs 2013 winners including: PepsiCo/Torcida (Brandtone), Chicago’s Shakespeare Theatre (Iris Mobile/Leo Burnett), Colgate (MEC), Nimbletank, Mothercare, British Journal of Photography (Apptitude Media), EE (Publicis Blueprint), Velti, Halo (Tapit) TUI (AKQA/Aditi/Creator).
Winners videos include: YouTube; Google Maps; Waze; MoMA; Nike+ (R/GA); LEGO (Pereira & O’Dell); Universal Mind; Sony (Party Inc); FX (Red Bee); Houzz; Songza; Fab; Real Time Wine (Prezence Digital); Kayak; Band Aid (JWT); Meat Pack (4am Saatchi & Saatchi).
Video case studies of winning campaigns from: Chicago Shakespeare Theater (Arc Worldwide); Kontor Records (Ogilvy); Colgate (MEC); Mercedes (Maxus); Samsung (Starcom MVG); Samsung (Razorfish); Swedish Afghan Committee (Mobiento); Hungry Lion (Yonder Media); DreamWorks; Nestle (Maxus); Johnson & Johnson (JWT); Abercrombie & Fitch (R/GA); Carvalho Hosken (Artplan); Rich Secco (Cheil); UN Germany (Cheil); Mahou (Mobile Dreams Factory); Billboard Magazine (Ogilvy).
An in-depth step-by-step guide to making your app a success.
Mobi 2013 Winners include: Samsung (Starcom MediaVest, Spreading Jam); Sony Mobile (MRY); Paramount Pictures (MEC, Joule); Sony Electronics (UM, Amazon); Britney Spears Fragrances (PHD); Avis (Starcom MediaVest, Spark, Leo Burnett); The Travel Channel (Rockfish); Comedy Central (Roundarch Isobar); Purina (Zeus Jones, Checkmark, Drivetrain Agency); REI (Deloitte Digital); Gucci Mobile Website (Huge); Bravo (Emerging Media); AdColony.
The Cannes Mobile Lions winners 2013: the award-winning mobile campaigns with case studies and videos
44 video case studies from the mobile campaigns that picked up Grand Prix, Gold, Silver and Bronze Lions at Cannes in the Mobile, Media, Cyber, Design, Direct, Promo and Outdoor Lions. Grand Prix for The Philippines and Germany; Gold for US, Singapore, Germany, Japan, China, France, Sweden, Finland, Belgium, UK and Australia.