Blogs
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Is Apple planning a business app store? Why that would be a really good thing
Submitted by Editor on 15 July, 2011 - 13:22.Rumor has it that Apple is planning an app store focused on business apps for businesses (we heard it from a mobile developer). This is opposed to ‘business apps’ for consumers, which Apple’s App Store does in abundance.
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Why your ad agency likes mobile apps…why that might not deliver the best ROI for you
Submitted by Editor on 12 July, 2011 - 05:03.Industry awards tell you a lot about a business. In recent years, the trends at Cannes Lions – the biggest date in the advertising world’s calendar – show a growing appetite from ad agencies for mobile campaigns. The latest plat du jour is mobile apps for niche audiences, displacing messaging, mobile Web, mobile ads, QR codes, Bluetooth and all the other tools in mobile’s box. It seems the trend is away from campaigns that integrate mobile with other media such as outdoor or magazines, towards mobile app-only campaigns.
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Mobile advertising stats: Asia will dominate mobile ad spend 2011-2015, but N. America and W. Europe are catching up - Gartner
Submitted by Editor on 22 June, 2011 - 20:52.Of the $3.3 billion that will be spent globally on mobile ads this year, almost half (49.2 percent) of that will come from Asia, mostly from Japan and South Korea, according to Gartner. By 2015 global mobile ad spend will sky-rocket to $20.6 billion, of which Asia’s share will be one-third (33.6 percent), as North America and Western Europe start to eat into Asia’s lead.
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What is Near-Field Communications (NFC)? What is all the fuss about? Will NFC take off? When? Where? Why should you care?
Submitted by Editor on 16 June, 2011 - 14:57.Today’s announcement of a ground-breaking JV on mobile payments (m-payments) by UK operators will only intensify the frenzy of excitement in recent months around Near-Field Communications (NFC). This makes it all the more important to examine whether all the ingredients are in place for NFC to take off anytime soon in North America or Europe or whether should we expect more deployment, more quickly, from Asian nations. This article discusses those essential ingredients and compares the lie of the land in US, UK, France, Germany, China, South Korea and Japan.
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Win free tickets for the AITEC Banking & Mobile Money West Africa in Accra, Ghana, June 8-9, 2011
Submitted by Editor on 16 May, 2011 - 00:00.Five lucky mobiThinking readers can win free tickets for the AITEC Banking & Mobile Money West Africa which takes place on June 8-9, 2011 in Accra, Ghana.
Just email us with the correct answer to these questions:
- In Africa the initial momentum behind the mobile money (m-money) revolution was driven mostly by: a) the banks; b) mobile operators c) mobile handset manufacturers or d) governments?
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Coca-Cola’s mobile priorities: 1) SMS; 2) Mobile Web; 3) Mobile apps… and other gems from MMA’s Asia conference
Submitted by Editor on 12 May, 2011 - 10:18.If you did not attend the Mobile Marketing Association’s Asia conference, you should read this comprehensive review by Tomi Ahonen. It is full of excellent stats, eye-opening campaigns and analysis. But of particular note is his summary of a presentation by Coca-Cola.
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Mobile health: why should it just be for the rich people with expensive smartphones?
Submitted by Editor on 3 May, 2011 - 11:55.When it comes to delivering remote healthcare or wellbeing services, nothing – print, radio, TV or even PC – rivals the cell phone.
• At the end of 2010 there were 5.3 billion mobile subscriptions (and counting) – that’s equivalent to 77 percent of the world’s population.
• Mobile phones are personal, always on, always with the patient and location-aware. -
Mobile money: it’s a bit like cash, but with an audit trail
Submitted by Editor on 13 April, 2011 - 12:00.One attribute of mobile payments that is rarely explored is the audit trail – each and every transaction is recorded. Whether you’re paying for a chocolate bar, a mobile app, a phone call, a ride on public transport, settling a bill, donating to charity, paying your taxes, cashing in an m-coupon, transferring money or gaining entry to an event with an m-ticket it’s all recorded.
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Android looks like the big winner from Nokia’s plan to drop the Symbian OS. So should your mobile strategy now focus on Android?
Submitted by Editor on 31 March, 2011 - 10:13.
UPDATED 08 April 2011: to include Gartner’s projections for smartphone sales. Confirms IDC’s expectation that Android will become the dominant smartphone operating system, now Nokia has abandoned Symbian.
