If you did not attend the Mobile Marketing Association’s Asia conference, you should read this comprehensive review by Tomi Ahonen. It is full of excellent stats, eye-opening campaigns and analysis. But of particular note is his summary of a presentation by Coca-Cola.
When it comes to delivering remote healthcare or wellbeing services, nothing – print, radio, TV or even PC – rivals the cell phone.
• At the end of 2010 there were 5.3 billion mobile subscriptions (and counting) – that’s equivalent to 77 percent of the world’s population.
• Mobile phones are personal, always on, always with the patient and location-aware.
One attribute of mobile payments that is rarely explored is the audit trail – each and every transaction is recorded. Whether you’re paying for a chocolate bar, a mobile app, a phone call, a ride on public transport, settling a bill, donating to charity, paying your taxes, cashing in an m-coupon, transferring money or gaining entry to an event with an m-ticket it’s all recorded.
Mobile in the disaster zone
The horrifying earthquake/tsunami in Japan on March 11, 2011, has spurred no shortage of mobile-related stories among journalists/bloggers. Of these, two mobile bloggers stand out:
In 2010, the agenda and presentations at mobile conferences (also mobile awards) tended to focus more on mobile download apps than mobile Web or messaging. This isn’t surprising considering the huge sums that brands had invested in developing and then promoting these apps through advertising and PR/media coverage; not to mention the profits that agencies (often found on the conference rostrum) of all descriptions have made off the back of app mania.
Head over to Tego Interactive to read January’s Carnival of the Mobilists. The excellent line up includes articles from Dennis Bournique/WapReview, Antoine RJ Wright, Chetan Sharma, Tomi Ahonen, Mark Bridge/fonecast.com, Ram Krishnan/Movik Networks, Jamie Wells/Wikimobidex, Cynthia Artin/MSearchGroove and mobiThinking’s guides to m-research and mobile barcodes. It’s an honor.
Two lucky mobiThinking readers can win free tickets for the M-Days conference in Frankfurt next week on January 27-28. The first two people to email us with the correct answers to the following questions will win the conference passes. But hurry, you only have until the Monday, January 24 to respond.