Industry News
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Mobile marketing payer, TMSfactory comes up with new version offering simple tools for SMS campaigns
14 October, 2009 - 06:12Hong-Kong based Mobile marketing solution provider, TMSfactory.com has unveiled a new version of its Freemium service incorporating simple tools to build SMS campaigns.
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Toyota and Volkswagen Rev Up Mobile Ads
14 October, 2009 - 05:49This week two major car companies are speeding into mobile marketing. Both Volkswagen and Toyota are touting their mobile campaigns. Yesterday, Volkswagen of America announced the launch of their smart phone-optimized mobile site with detailed information on their line of vehicles along with national and...
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Mobile Marketing Forum 2009 & MMA Awards Ceremony
13 October, 2009 - 13:03November 17, 2009 Los Angeles, US The Mobile Marketing Association Forum in Los Angeles is a unique event for the mobile community, as it hosts the Annual MMA Global Awards Ceremony and Dinner and brings together attendees from agencies, brands, carriers and other members of the global mobile marketing...
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Mobile Marketing Campaign Drives Brand Awareness for Toyota's "Great Time to Sign" Program
13 October, 2009 - 10:59East Rutherford, NJ, Oct 13, 2009 (PRWeb.com via COMTEX) -- Proximity Blue, a leading mobile marketing (http://www.proximityblue.com) and technology company, recently delivered a successful advertising campaign for Toyota that combined traditional, guerilla, and mobile marketing strategies.
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More spin on types of mobile advertising – this time with 3G data cards
8 October, 2009 - 01:55SLA Mobile has launched an interstitial advertising solution for 3G data cards. The SLA advertising manager will plug into mobile operators services and track browsing behaviour and advertising delivery.
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Mobile Advertising Slowly Grows
8 October, 2009 - 01:14NEW YORK Advertising and marketing dollars flowing into mobile media will continue to lag behind consumer use of the channel, mirroring the situation with online advertising.
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VeriSign and iLoop Mobile Introduce Dynamic SMS Marketing Solution
7 October, 2009 - 19:36Snapfish by HP Uses Integrated Offering for Easy Deployment in the Mobile Channel MOUNTAIN VIEW, CA -- October 6, 2009 -- VeriSign Messaging and Mobile Media, a division of VeriSign, Inc.
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Mobile Advertising Slowly Grows
7 October, 2009 - 11:14NEW YORK Advertising and marketing dollars flowing into mobile media will continue to lag behind consumer use of the channel, mirroring the situation with online advertising.
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Mobile advertising market to reach $3.1 Billion by 2013
7 October, 2009 - 10:41Bangalore: Mobile advertising market is emerging as a huge growth area with the rise of web phones like the iPhone, Android, Blackberry and Palm. According to the Kelsey Group, a market research firm, it is projected that the mobile advertising market will balloon from $160 million in 2008 to $3.
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VeriSign and iLoop Mobile Introduce Dynamic SMS Marketing Solution
7 October, 2009 - 01:31Snapfish by HP Uses Integrated Offering for Easy Deployment in the Mobile...
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Mobile Advertising Is Shaping Up To Be All Search
7 October, 2009 - 01:16WIth the rise of Web phones like the iPhone, Android, Blackberry, and Palm (Verizon’s CEO says that 40% of its new phone sales are such smartphones), mobile advertising promises to be a huge growth area.
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Mobile Marketing Reaches Consumers on the Go
6 October, 2009 - 02:02New study shows 62% of companies are increasing their budgets for mobile marketing even as they reduce or completely eliminate programs in many other areas.
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Google Makes Changes That Will Effect Mobile Marketing
5 October, 2009 - 17:41Some changes at Google will affect mobile marketing via smartphone technology.
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SLA Mobile launches mobile advertising solution
5 October, 2009 - 13:10SLA Mobile has unveiled details of a mobile advertising solution said to be specifically-designed to help mobile operators maximise their advertising revenue potential.
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MMA aims to boost mobile marketing uptake
3 October, 2009 - 02:52New guidelines have been published by the Mobile Marketing Association (MMA) - and they have been established to try and encourage further mobile campaigns.
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Mobile Web Use Leaps 34%
30 September, 2009 - 20:45NEW YORK Web visitors using a mobile device increased 34 percent year-over-year, to 56.9 million in July 2009 from 42.5 million in July 2008, according to Nielsen.
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Mobile Internet Usage Up, Nielsen Study
30 September, 2009 - 20:16Mobile Internet usage is growing exponentially—undoubtedly boosted in large part by smartphones like the iPhone. However, despite the hype surrounding the segment, just a quarter of wireless subscribers logged onto the Web via their mobile devices in July.
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Mobile Marketing Association Publishes Latest Global Mobile Advertising Guidelines
30 September, 2009 - 14:57NEW YORK, LONDON, SAO PAULO and SINGAPORE, Sept. 30 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today published the latest version of its Global Mobile Advertising Guidelines.
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DoubleClick Maintains Mobile Marketing Leadership
27 September, 2009 - 22:39DoubleClick has managed to maintain its leadership stronghold in the rapidly evolving mobile advertising network landscape but is challenged by several emerging playe1 Vote(s) » Full text » 2009-09-27 22:39:16 DoubleClick Maintains Mobile Marketing Leadership...
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Dialing Into Mobile Marketing
25 September, 2009 - 01:35Marketing decision makers are taking a closer look at mobile marketing -- pushing out ads, coupons and notifications through services like SMS and specially designed mobile apps.
