mobiThinking guide to mobile awards: showcasing the best in mobile Web and marketing…

Upcoming awards deadlines: MMA Global Awards; EMMAs; Smaato Awards. And draw inspiration from the award-winning mobile campaigns, with lots of great videos, from Cannes Lions; Webby Awards; Meffys; MMA Awards.


Upcoming awards


Mobile Marketing Association Global Awards

* Deadline for entries: August 27, 2010.
* Entry fee: US $250 per entry for MMA Members, US $300 for non-members.
* 2010 Winners announced: November 17, 2010, at the Global Awards Ceremony in Los Angeles.
* 2009 Winners include (brands/agencies): Coca-Cola; ESPN; Puma/Phonevalley; Cadbury/Hyperfactory; Kraft/Mobilera; UPS/TMP Worldwide; TIM/McCann Erickson/Mobext; Adidas/Mobiento; Vodafone/Mobile Dreams Factory; Fanta/Ogilvy Advertising; Trident/F.biz; Carefree/Pontomobi
* Check out: how to enter, past winners and case studies
- including ten excellent videos.



The Effective Mobile Marketing Awards (EMMAs)

* Deadline for entries: September 24, 2010
* Entry fee: UK £100 (US $153) + VAT
* Winners announced: December 7, 2010
* Where: London, UK
* Check out: how to enter
* P.S. mobiThinking is a member of the judging panel



Smaato Mobile Advertising Awards

* Deadline for entries: September 3, 2010
* Entry fee: free
* 2010 Winners announced: October 5-8, 2010
* Winners 2009: Flirtomatic, Waze, Aloqa, Yoose, SPB TV
* Check out: how to enter, past winners and case studies
* P.S. mobiThinking is a member of the judging panel


Recently announced award winners


Cannes Lions International Advertising Festival

* Deadline for entries: early March each year
* Entry fee: starts at €350 (US $454)
* Winners announced: June each year
* 2010 Winners include: (brand/agency) IKEA/Mobile Dreams Factory; Samsung/From Stockholm With Love; Zoo Records/Leo Burnett; IBM/Ogilvy; Autotrader/Sapientnitro; Kodansha/Dentsu; Volkswagen/AKQA; Nokia/Farfar; NBC Universal/Jung Von Matt; Claro/Ogilvy
* Check out: how to enter, latest winners and case studies
- including eight excellent videos.


The Webby Awards

* Deadline for entries: December each year
* Entry fee: starts at US $295
* Winners announced: May each year
* 2010 Winners include: (brand/agency) Nokia/R/GA; MLB; Target; Volkswagen/AKQA; WWF/BBH; New York Times; Standard Chartered Bank; Barnes & Noble; BBC News; Foursquare; Evernote
* Check out: how to enter, latest winners and case studies
- including five excellent videos.


The Meffy Awards (Meffys)

* Deadline for entries: April
* Entry fee: UK £300 (US $459) or £100 ($153) for MEF members
* 2010 Winners announced: June at the Meffys Awards Ceremony and Gala Dinner
* 2010 Winners: CBS Mobile; Fancharge; Motally; FindaProperty; Taptu; Zed Group; MTS; PopCap; Mob4Hire; Wau Movil; Novatel Wireless; Tata Teleservices; Shazam; Flirtomatic; Layar
* Check out: how to enter and latest winners



Further reading:

  • mobiThinking guide to mobile agencies
  • How to create an award-winning mobile campaign
  • Global mobile stats: all latest quality research on mobile Web and marketing in one place
  • Mobile money will make the world go round
  • mobiThinking guide to mobile ad networks (2010)
  • The insiders' guides to mobile Web marketing:
    Japan, Canada, USA, Germany, UK, India, Australia, Spain, South Africa, Brazil
  • Conferences & awards for mobile marketers, with offers
  • mobiThinking’s page of essential links
  • mobile_awards_july24.jpg

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