Video interviews

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Streaming ahead: Delivering on the promise of mobile video

Mobile video is set to take off – the networks, devices and users are all ready.

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Serving the mobile sports fan: Getting content to the handset

An interview with Michael Dierks, IMG. . Sports content is one of the hottest apps for mobile.

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The Weather Channel's approach to mobile

Meet the man behind one of the most successful mobile sites in the world. “It’s a little bit like 1998 or 1999 on the Internet - there’s still a lot to be built out.”

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A Guided Tour of weather.mobi

A guide to one of the most successful mobile sites in the world. Weather.mobi packs a lot of value into a tiny package.

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Univision on the small screen

How the 5th largest media company in the US helps close the digital divide. "There’s no other way to have a one-to-one relationship like mobile."

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.mobi Thinking: what every marketer needs to know

Amy Mischler on searchability, guessability and the importance of utility in mobile marketing. "It's utility that ensures highly engaging sessions with customers."

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Reaching every mobile device

dotMobi’s Paul Nerger on the challenge of device diversity. “The mobile handset is not a disabled PC, it’s a differently-abled device.”

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Mobile Marketing Imperatives with iLoop

A short, sharp interview with Michael Becker of iLoop Mobile. Essential viewing for every marketer getting to grips with the mobile web.

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Smirnoff mobilizes the brand

Daniel Rosen, Managing Director of AKQA Digital which is one of the world’s leading global digital marketing agencies, talks to mobiThinking about Smirnoff.mobi, the enormously influential mobile experience.

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