Mobile marketing experts
Get your smarts - fresh from the front line - and insight from top mobile marketers as they embrace the most exciting new medium since television. Check out our library of expert interviews.
Video: The dos and don’ts of mobile marketing to minority groups. Professor Neal M. Burns, University of Texas
The effectiveness of mobile marketing depends on the ability to narrowcast, as opposed to broadcast, a pertinent message to a defined group that is contextually relevant, based on location, time-of-day and social setting, while conforming to ethical standards.
People spend more time with their phone than they do in front of the television, at work or with their family. Many don’t even turn off their phone at night. In the future most people will access the Web while on the go… Chet Fenster explains why brands need a mobile strategy.
You have to fish where the fish are: 1.8 billion mobile devices will ship this year. People are doing more and more things on their cell phones and tablets, and brands have to pay attention or they will be invisible.
Strong demand for mobile ads comes from automotive, entertainment, retail and CPG advertisers, as well as mobile app publishers in search of downloads. Rich media and video ads are particularly in demand – publishers that offer these ad formats may receive up to ten times the advertising revenue.
What makes EMEA the world’s most exciting mobile market? Interview with Paul Berney, managing director, MMA EMEA
With 119 different nations and innumerable different languages, religions, cultures and standards of living, there’s only one thing that unifies the distinct populations of Europe Middle East and Africa (EMEA). That is the mobile phone. 1.35 billion people in this region have a mobile phone. You can’t say the same about PC or TV. The diversity of region has led to the mobile channel being used in very different, though equally innovative ways by companies that wish to engage their customers via mobile.
Video: How mobile Web should fit into your digital strategy – ILICCO ELIA, head of mobile, LBi talks to mobiThinking
This insightful interview delves into why it is essential for brands to have a mobile strategy and why companies should exploit mobile Web before mobile app, with tips for promoting mobile sites and converting visitors into customers.
Video: Autotrader, lessons from a decade on the mobile Web. Amy Gale, Autotrader Mobile, talks to mobiThinking.
This in-depth interview explores how the UK’s number-one car-sales magazine transitioned from print to digital and became a top mobile destination, with 1.4 million monthly mobile users searching 350,000 vehicles.
Essential tips for building a lean and mean mobile Website that is easy-to-use and relevant for your customer.
Video: Why HTML5 changes everything. Dimitrios Kontarinis, VP of innovation, Velti talks to mobiThinking
HTML5 refocuses the debate from mobile apps to mobile Web, reducing the cost of development while delivering an app-like experience that works on all advanced handsets, explains Kontarinis. He explores the pros and cons of HTML5, the importance of device detection, while highlighting some best-practice sites and giving us a peak into the future.