Mobile Marketing Tools
Helping You to Build Pocket Rockets: helpful links to build innovative applications and an arsenal of creative ideas. We've got an expertly-compiled list of essential third party resources for the modern mobile marketer, and a Stats Corner for factoids to impress bosses, investors and sceptics.
Conferences and awards for mobile marketers’ diaries (with reader discounts)
* Mobile Marketing Forum: LATAM (São Paulo, Brazil, September 2) * * Design for Mobile (Chicago, IL, USA, September 20-24, 2010) * * Thinking Mobile (Johannesburg, South Africa, September 16-18) * * mobileSQUARED Roadshow: Europe (London, September 29) * * Mobile Marketing Forum: EMEA (London, UK, October 5-6, 2010) * * Mobile Applications World (London, UK, October 19-20, 2010) * and many more.
Global mobile stats: all latest quality research on mobile Web and marketing
The essential compendium of need-to-know statistics. Beware of media hype and mobile myth – put your mobile strategy on a sound footing with the latest research from credible independent experts. Global mobile subscribers, handset sales, mobile Web usage, mobile ad spend, top mobile operators, mobile messaging and mobile financial services.
mobiThinking guide to mobile awards: showcasing the best in mobile Web and marketing…
Upcoming awards deadlines: MMA Global Awards; EMMAs; Smaato Awards. And draw inspiration from the award-winning mobile campaigns, with lots of great videos, from Cannes Lions; Webby Awards; Meffys; MMA Awards.
Mobile metrics reports from mobile ad networks: head 2 head
Some mobile metrics reports are a showcase for ad networks' know-how with lots of useful free trend data on mobile advertising – other networks take note.
Gomez and dotMobi Latest Mobile Benchmark Data
The first-of-their kind Gomez / dotMobi benchmarks compare and rank the mobile Web experiences provided by the top businesses in airline, banking and search by measuring five critical dimensions of success for mobile Web sites — readiness, discoverability, speed, success and consistency.
