Mobile marketing resources: links to the most useful places on the Web (2014 update)

Probably the best set of mobile Web and mobile marketing links ever! The top news; blogs; guidelines, white papers, case studies; research; search engines; directories; forums and user groups; associations; and books.

Like us, you probably need your research information fast. Let us take the strain: check out our library of ultra-useful mobile-marketing links.

We've compiled for you some of the mobile industry's top....

News and views
Blogs
Case studies
Guidelines, white papers and case studies
Mobile ad networks and agencies
Research, analysis and statistics
Must-attend events
Mobile search engines
Mobile directories
Forums and user groups
Associations and institutions
Books



Please drop us a line at editor (at) mobiThinking.com to suggest new links to useful resources (and point out any broken links).


News and views

E-consultancy.com
eMarketer
FierceWireless
Gigaom
GoMo News
Intomobile
Mashable
MobiAD News
MobileBurn
Mobile Entertainment
Mobile Europe
Mobile-Financial.com
Mobile Marketer
Mobile Marketing Magazine
Mobile Marketing Watch
NFC World
NFC Times
TechCrunch Mobile
The Next Web
Wireless Watch Japan (in English)


Blogs

Chetan Sharma
Communities Dominate Brands
Juniper Analyst Xpress
mHealth Insight
Mobility Blog (Nigeria)
MobileGroove
Mobileyouth
Mobile Zeitgeist (in German)
Open Gardens
ReadWriteMobile
Wap Review
TechnoKitten
textually.org


Case studies

For hundreds of award-winning video case studies, see:
The mobiThinking mobile awards guide


Guidelines and white papers

Best practice papers and guides on mobiThinking
Mobile Phone Creative Best Practice (IAB, 2013)
Mobile Email White Paper (MMA, 2013)
Mobile Web Advertising Measurement Guidelines 2.0 (MMA, 2013)
Mobile Application Advertising Measurement Guidelines (MMA, 2013)
Best Practice Guidelines for producing high quality mobile applications (AQuA 2013)
Mobile Policy Handbook: an insider’s guide to the issues (GSMA, 2013)
Privacy Design Guidelines for Mobile Application Development (GSMA, 2012)
Web Accessibility Initiative (WAI) (W3C)
Consumer Best Practices for Messaging (MMA, 2012)
Privacy Design Guidelines for Mobile Application Development (GSMA, 2012)
Best Practices and Guidelines for Location-Based Services, CTIA, 2010)
Mobile Web Application Best Practices (W3C, 2010)
Mobile Web Best Practices (W3C, 2008)
For more best practices and white papers, see:
MMA, IBA, GSMA


Mobile ad networks and agencies

For profiles of the top mobile ad networks, see:
The mobiThinking guide to mobile ad networks
For a list of ad networks, see:
Mobyaffiliates
Abhinav Gulyani
For profiles of the top mobile agencies, see:
The mobiThinking guide to mobile agencies
For a list of mobile marketing companies, see:
GoMo News
For a directory of mobile marketing companies, see:
MMA Industry Directory
CrunchBase


Research, analysis and statistics

For all the latest mobile stats, see:
The mobiThinking mobile stats compendium
For a list of report from ad networks and other tech vendors, see:
Mobile metrics reports from mobile ad networks: head 2 head
Research companies:
Canalys
CCS Insight
comScore
Gartner
IDC
Juniper Research
Portio Research
Nielsen // NetRatings
Strategy Analytics
Pyramid Research


Mobile events

For upcoming mobile events (with reader discounts), see:
Mobile events 2014
The largest mobile conferences are:
GSMA Mobile World Congress
Consumer Electronics Show


Mobile search engines

4INFO
AOL
Ask
Baidu (Chinese)
Dogpile
Duck Duck Go
Google
Microsoft Bing
Seek4Wap
Yandex (Russia)
Yahoo
YP Yellow pages (YP)
Yell Yellow pages (UK)
For more search providers, see:
WAPReview
For tips on registering:
mobile search engines and portals where you should register your site


Directories of mobile sites

Cantoni.mobi
eBoogie
Fonet.mobi
Mobilinks
Oh! Mobile
The Salzers
wapSwap
WAPReview; YesWAP
For more directories , see:
WAPReview
Mobility.mobi
For tips on registering:
mobile search engines and portals where you should register your site


Forums and user groups

Mobility.mobi
The Verge Mobile
Daily Mobile Forum
xda developers Forum
MobiForge
Mobile Monday


Associations and institutions

4G Americas
American Association of Advertising
Association for Interactive Media and Entertainment (AIME)
Chartered Institute of Marketing (UK)
CTIA 'The Wireless Association'
Direct Marketing Association
EDiMA, the European Digital Media Association
eMarketing Association
European Interactive Advertising Association
GSM Association (GSMA)
• Internet Advertising Bureau: IAB - US; IAB - UK
Internet and Mobile Association of India
Internet and Mobile Marketing Association of the Philippines (IMMAP)
Online Publishers Association
Mobile Data Association
Mobile Entertainment Forum
Mobile Marketing Association (MMA)
Open Mobile Alliance


Books

Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising Daniel Rowles (Kogan Page, 2013) • 25 percent discount for mobiThinking readers.
Mobile Marketing: An Hour a Day Rachel Pasqua, Noah Elkin (Wiley, 2013).



Please drop us a line at editor (at) mobiThinking.com to suggest new links to useful resources (and point out any broken links).



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