There are some valuable lessons to be learned from Yankee Group’s most recent assessment of the top US (mostly) mobile sites. Of the 26 news, search, sports (among the more popular categories for mobile surfing – see stats below) and carrier sites evaluated, it’s surprising to see only Google, Yahoo and Major League Baseball receiving a pass grade of 70+ out of 100, while Yankee found that many otherwise respected sites still show room for improvement.
This guide to mobile and youth was article of the week on the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs. The article was also featured on Mob Soc Net, Millennial marketing and by MobileYouth.org’s Josh Dhaliwal.
In the light of the opinion voiced by youth marketing expert Ian Stewart, head of Asia, Friendster (ex Coke and MTV), in this insightful interview on mobile marketing to teens in Asia, mobiThinking asked:
What needs to happen to make mobile a viable channel to reach the youth segment – i.e. teens, students, school leavers, graduates? What follows is a summary of the responses received back from experts around the world.
mobiThinking’s post last week on essential places to register your mobile site to help drive traffic has been honored with a mention on the latest Carnival of the Mobilists blog.
Here at mobiThinking, we are continually surprised by how many mobile sites – big brands included – are not listed in mobile search engines, portals and directories.
CTIA is offering mobiThinking readers excellent discounts on two concurrent one-day special-interest seminars at its annual event in Las Vegas, March 31, 2009: Billboard Mobile Entertainment Live! ($249) and Mobile Marketing and Advertising ($249).
For mobile content players, discovery is the big challenge. How do you get people to experience your .mobi for the first time?
Do you get your content on to the operator’s portals (‘on deck’)? Do you go direct, and help people to find and enter your URL on their own (‘off deck’)? A combination of both?
An informal survey among the mobirati indicates that the US market is about 30% off-deck and 70% on-deck while the European market is the reverse. Any thoughts about why this should be the case are welcome.
Here are our mobiThinking impressions as day one of the Mobile Marketing Forum in New York draws to a close:
This joint is jumping
800 people. The networking area is packed non-stop. People doing real business. Badge-watch: some of the world’s biggest brands. In media, travel, entertainment, consumer brands… We’re not in Kansas any more.
It’s 96 degrees F in New York. The dotMobi team is out in force for the Mobile Marketing Forum starting later this morning. Your jet-lagged correspondent was up bright and ridiculously early with a complimentary copy of USA Today.
The cover story: “Are Google and Yahoo Dinosaurs? Many on the hunt for a way to cash in on wireless search.”
That’s right, we’ve just published the latest in our series of ‘best practice’ papers and this time it’s on the thorny issue of mobile SEO.
Go get it now. It’s jam-packed with 20 or so pages on the following things: