Usability
Dear FTC, if you probe Google's purchase of AdMob, please end speculation: give us real market share of mobile ad networks
Submitted by Editors Desk on 21 December, 2009 - 19:13.
If numerous press reports are to be believed the FTC plans to investigate Google's proposed acquisition of AdMob. If so the FTC has the opportunity to request revenue figures from the 15-20 big mobile ad networks serving the US market, hitherto unavailable to all those mobile pundits that have been speculating about who is the biggest. This means the FTC can put a stop to all the speculation… speculation that is unhelpful to a) Google/AdMob who don't want to be seen as dominant; b) all the other networks that serve the US market; c) advertisers and publishers that might be mislead into thinking size is everything when choosing an ad network.
MMA Global Awards: the winners, with links to the best mobile campaigns in the business
Submitted by Editors Desk on 18 November, 2009 - 11:50.
UPDATE: 20 July, 2010
This page has been moved here, where it has been updated with lots of videos and even more links.
Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile.
Google buys AdMob – putting it in context and asking the experts
Submitted by Editors Desk on 10 November, 2009 - 14:18.
Google, we salute you: the mobile Internet/marketing fraternity is jubilant. The world’s biggest search-engine company has put its money (or shares) where its mouth is, paying US$750 million for mobile advertising network AdMob.
2 comments
An abundance of global brands among the MMA Awards finalists (with links to campaigns)
Submitted by Editors Desk on 28 October, 2009 - 20:29.
P.S. (18-11-09) The winning campaigns for the MMA Awards 2009 are here - with links to nearly all campaigns. Thanks to all who helped.
This year’s Mobile Marketing Association (MMA) Awards finalists is a who’s who of global brands including Coca-Cola, Fanta, Pepsi, Absolut Vodka, Toyota, Mini, Honda, Citroën, Pizza Hut, KFC, Best Buy, Kraft Foods, Puma, Dockers, Garnier, Olay, Carefree, Pampers, MTV, Disney and ESPN. Follow the links to the campaigns.
Essential tips for making your mobile site work better, from Yankee Group
Submitted by Editors Desk on 21 September, 2009 - 14:13.
There are some valuable lessons to be learned from Yankee Group’s most recent assessment of the top US (mostly) mobile sites. Of the 26 news, search, sports (among the more popular categories for mobile surfing – see stats below) and carrier sites evaluated, it’s surprising to see only Google, Yahoo and Major League Baseball receiving a pass grade of 70+ out of 100, while Yankee found that many otherwise respected sites still show room for improvement.
2 comments
Would you advertise on Twitter?
Submitted by Editors Desk on 12 September, 2009 - 09:00.
This morning mobiThinking received an email from Twitter – seemingly sent on Thursday (postal strike maybe?) alerting us, along with all other customers no doubt, to changes in the terms and conditions.
How to reach young consumers using the mobile channel
Submitted by Editors Desk on 8 September, 2009 - 06:24.
Updated (September 14, 20009)
This guide to mobile and youth was article of the week on the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs. The article was also featured on Mob Soc Net, Millennial marketing and by MobileYouth.org’s Josh Dhaliwal.
In the light of the opinion voiced by youth marketing expert Ian Stewart, head of Asia, Friendster (ex Coke and MTV), in this insightful interview on mobile marketing to teens in Asia, mobiThinking asked:
What needs to happen to make mobile a viable channel to reach the youth segment – i.e. teens, students, school leavers, graduates? What follows is a summary of the responses received back from experts around the world.
8 comments
How will savvy brands use mobile marketing to take advantage of the FIFA World Cup?
Submitted by Editors Desk on 24 June, 2009 - 13:39.
Update July 10: Thanks to all who contributed. Please see: The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup
Did any brand miss IBM’s PR coup with the augmented reality (AR) guide to Wimbledon 2009? With IBM’s name splashed across both mainstream and technical media worldwide, brand managers will be keen to hear how mobile can help them score at the FIFA World Cup in South Africa next year.
7 comments
Even better than the real thing: how augmented reality will bring the mobile Web to life for brands, publishers and consumers
Submitted by Editors Desk on 18 June, 2009 - 07:35.
Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited.
3 comments
What is the common DNA of the Top Ten mobiThinkers?
Submitted by Editors Desk on 22 April, 2009 - 18:49.
As mobiThinking published the inaugural Top Ten mobiThinkers, we were asked the following questions by the daily newsletter Mobile Marketer.
